• E-commerce & Website Development

8 Essential Plugins For Your E-commerce Business Website

  • James Nguma
  • 6 min read
8 Essential Plugins For Your E-commerce Business Website

Intro

You want to increase the efficiency of your ecommerce and operation as you engage target customers, get them to know your business products, and convert them to make a purchase, right?

Well, extensions and plugins help increase the productivity of your ecommerce and make it to generate more sales. There are different plugins with different features to make the operation of your e-commerce store smooth, engage target leads, and get them to make purchases from your ecommerce store.

In this article, you will learn the essential plugins that you should have on your ecommerce store to help run your store, attract leads to your store, and drive more conversions.

What are ecommerce plugins?

A plugin is software that provides a specific feature to help run a website. For ecommerce plugin, provides features that help businesses run their ecommerce stores effectively and reach out and market their products to customers.

The plugins also make it easy for ecommerce business owners to market their products to target audiences as they build trust and increase sales. It integrates with a WordPress website to help run a website easily as users don’t need to know coding to use plugins.

For example, the envira gallery plugin helps ecommerce stores take images of their products so the customers can see what they are buying.

Why do you need ecommerce plugins?

  • Improve user experience with your store. Plugins and extensions help improve the experience a customer has with an e-commerce store. For instance, SEO plugin helps brands optimize their website and attract more target customers who can buy your ecommerce products.
  • Make it easy for customers to make purchases. A plugin like the checkout plugin helps ease the purchase process of customers. With the envira plugin, the ecommerce store can display beautiful images and pictures of their products to show target customers what they offer and drive more engagement to the brand.
  • Helps in brand promotion( use of Envira gallery plugins to show pictures of products to customers) With the help of the plugins, the users can see what they are buying and get a clear description of the products with the help of the above plugin.
  • Help customize the website design. Great plugins help organize and display the website design in a great way to attract and engage prospects as they get to know more about the products the ecommerce store offers.
  • Enhance website security. Target customers love doing business with secure websites. For instance, research shows that 79% of customers love to do business with brands that can protect their data.

pwc Source: PwC Survey

They first want to trust the ecommerce store owners with their credit card details. The security plugins provide a secure checkout process for customers to purchase from an ecommerce store without worrying about their credit card details being stolen.

Things to Consider When Choosing Ecommerce Plugins

  • Ability to integrate with other tools
  • The plugin you can customize to your needs
  • Easy-to-use features
  • Great customer support
  • Impact on website speeds

Essential Plugins You Need For Your Ecommerce Store

Envira

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Customers love to see the products they are purchasing from your store. As an e-commerce business owner, you need to have high-quality pictures of your products to attract leads to your website and get them to engage with it.

The plugin gives you a drag-and-drop feature to create images with ease. You can also have pre-build templates and a collection of images for the tool and customize them to suit your needs. Since the plugin integrates well with other tools, you can create and sell your images with ease, and also have a watermark or add password to your work to protect it.

2. WooCommerce Quaderno Tax Plugin

WooCommerce

Every registered business is required by the law to pay taxes. When running an ecommerce brand, you need a good system to organize and work on your tax-related errands. This plugin has features that help with automatically calculating taxes, and invoicing woocommerce sales.

You can use the plugin to track your tax threshold and monitor tax policies across the world sales. It makes it easy for brands to file their tax returns. It integrates with other tools and is easy to use.

3. WP EasyCart

WP EasyCart

This plugin helps business owners sell their products with ease. It makes it easy for brands to receive payments from customers at the checkout process and simplifies the purchase process. The plugin connects to more than thirty popular payment systems like PayPal, Strip, and Square giving the customer freedom to make payment with their preferred payment method when making purchases. The plugin gives a great experience for customers where they can add products to the cart, review past orders, and make repeat purchases for products they love.

Make it easy for taxing, shipping, and making payments at the checkout process. You can customize the different features to attract customers and get them to purchase from your store.

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You can also use the plugin to create discounts and coupons on the products you sell and then track the marketing goals for your coupons and product promotions through the discounts you offer.

4. Easy Digital Download

Easy Digital

It is essential to manage your store to increase the efficiency of selling your digital products to customers. To attract target customers, you can easily use this plugin to customize discounts and offers on your digital products and draw more prospects to your store.

You can integrate the plugin with other tools to make it easy for customers to have the products they purchase and download from your store. You can join the active community of these plugin users to learn more and get the best out of the plugin when using it for your business.

5. TrustPulse

TrustPulse

Customers love brands that other users have trusted and show social proof. One of the best plugins you can use to build trust with target customers and get them to trust your brand products is trustpulse. The plugin can help show proof to target customers that the brand offers great products that can satisfy their challenges and increase ecommerce conversions and sales.

6. Woocommerce Plugin

Woocommerce

This is a great plugin tool to help run and manage your ecommerce store. It is an all-in-one plugin providing different features to help manage and run your ecommerce store with ease. For example, you can use the tool to manage your inventory with ease and make the operation and storage of your products easy.

It doesn’t matter the products you sell as the plugin can support both physical and digital products. The plugin has community forums where users can ask questions, and get answers to their burning questions and concerns as they use the plugin.

7. Ecommerce Product Catalog

Ecommerce Product Catalog

When target buyers reach your ecommerce store, you want to give them a great experience with your website and product arrangement to make it easy for them to make the purchase decision.

You can use the product catalog plugin to arrange the products on your website in the right order and also customize and add price tags on them if you want. With a product catalog, customers can list the products they want to buy, and then request their prices.

The plugin can also help prospects search for the products they want on the website. The plugin is user-friendly and can accommodate many multi-level product categories for your ecommerce store products, with all the products having images and descriptions.

8. Cart recovery plugin

Cart recovery plugin

Not all the customers will make the final purchase decision. Some will start with the checkout process and suddenly abandon the cart before buying the goods or products. This plugin will help you recover the customer details including their emails and names.

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With the customer data, they can start running automatic recovery emails to the customers and try to get them to finish the purchase process. In addition to recovering abandoned carts, it is essential to know why the customers abandoned the cart so you can effectively help solve their challenges and get them to finish the purchase process.

9. OptinMonster

OptinMonster

Not all website visitors arrive at a website and make sales for the first time. Some need to know more about the business offers and how it will help solve challenges. This plugin will help you create lead-generation forms that you can use to capture prospect's information.

The plugin will give you different forms you can create to get prospect's information and grow your email list. With the forms, you can create lead magnets to capture the prospect's details and start nurturing them as you show them the different products you offer and how they will solve their pains.

Get The Best Ecommerce Plugins For Your Store

You can give your customers a seamless experience with your e-commerce store and offer the best customer experience as you sell your goods and products.

If you are running an ecommerce website and haven’t been using these plugins, you can go ahead and install the plugins to your ecommerce website. To get the best features you can purchase the paid versions of the plugins to get a rich experience in serving your engaging prospects, driving more leads and converting them into customers, and growing ecommerce sales.

James Nguma

James Nguma

B2B SaaS and eCommerce content marketer and blogger

James Nguma is B2B SaaS and eCommerce content marketer and blogger. He helps SaaS and eCommerce businesses create marketing content to drive traffic, educate them about their businesses, build trust, and convert leads into customers.

Link: James Nguma website

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