7 Ways to Convert Website Silent Readers Into Customers

Intro

Every day your website gets visitors who come to read and engage with your website content. However, most of those readers don’t convert to your customers. Others even don’t revisit the website after their first engagement with your brand.

How do you ensure website visitors engage with your brand and even use your business products or services? Well, this article will illuminate how you can get those silent readers to engage and even convert to customers for your products or services.

1. Give Readers Content That Resonates With Their Pain Points

Target audiences constantly search for businesses to help them solve their pain points. To get those readers coming back to your website and nurture them, you have to understand their pain points well. Some of the ways to know your target pain points are:

1. Use social listening tools to know what target customers are saying on social media
2. Spy on your competitors and know the type of content that engages their readers more.
3. Ask your customers to fill out a survey about the kind of content they love
4. Read the blog comment sections of your content to hear the views of your readers

All these ways help you understand your customers better and they tend to consume more content talking about their challenges. When target customers find content that addresses their pains and shows them how to solve them, they will like to know more about your business and even start using the products to solve them.

To understand your customers better, you must fully understand their challenges. You can run a survey and ask your past or current customers the kind of content they love and one that engages them more so you can create more of it.

Ensure your content is optimized with the right keywords your prospects use to increase the visibility of the content through the search engines.

2. Weave Your Products or Service Features Into The Content

Creating great and useful content is great. However, you must show your readers how they can use what you sell to solve their challenges.

You can weave your product within the content so the reader can see how your product works. By weaving the features of your business, you show the reader how your business works and get them to see how they can solve their pains if they use it.

For example, the content we create on the landing page shows our target readers the SEO workflow and how we use it to help them grow their business. The reader can get all the insights about the process and how each stage works. They also get to know all the tools and features Ranktracker uses when solving their various pain points.

The readers will want to keep engaging more with the business content as they learn how the different products or features of the business works in solving their pain points.

You can use email newsletters to keep nurturing your target audience as you educate them about your business and how to use it for their pain points.

Including storytelling to capture and engage readers is essential to get users fully engage and know more about the product and what your business offers. Storytelling helps keep users engaged and makes it easy for visitors to understand your business products or services and their value with ease.

3. Include Case Studies and Testimonials in The Content

Trust is essential for any business working with customers. Target readers want to know that they can trust your business products or services to give them the results that you claim you can deliver.

A great way to achieve that is to offer proof that you can solve their pain points and make it easy for them to believe in the credibility of your business. You can include testimonials or case studies of your past customers that show new and potential customers how you solved other people's challenges.

For example, it will be hard for a reader searching for the ranking tool to come across this testimonial and not be intrigued to want to try out the software features of the business.

To make it even better, Include numbers and data for the reader to have a picture of your product value and what they can get back when they invest in your business.

4. Create Content Across all Buyer Stages

To engage your target readers, educate and guide them through the buyer stages, and create content across all the buyer stages. Not all the potential buyers are at the sale level in the sales funnel. Some are at the top of the funnel, while others are at the bottom and just need a little push to make the sale.

To help keep readers engaged and nurture them into customers, perform a/b testing for your content. This will give you insights into the best content types you need to create more for your ideal readers.

Have exit intent popups. If a reader wants to leave a website, they can be prompted to either sign up for a newsletter or download a lead magnet. With the reader information, you can keep sending the information, nurturing from MQLs to SQLs, and getting them to later convert into customers.

5. Use Captivating CTA’s in The Content

You don’t only want readers to visit your site, read and leave but also take action that will drive them close to or make the purchase, right? It is important to show the reader the right action to take when they read your content.

Have actionable CTAs in your content and guide the reader to act right when they visit and read your content. Great and easy-to-use CTA makes readers take action and convert. Here is a great CTA on our website to get readers to sign up.

For example, a potential reader can visit your site and find the content easy and enjoyable. They may decide to sign up for the business newsletter to keep getting news and the latest updates about the business as they engage with it. It is essential to personalize the CTAs as the research shows that they increase conversions by 202%

6. Include a Live Chat on Your Website

Sometimes your reader can engage with your content and find something they need immediate help with. If your business can handle those challenges quickly, especially when the reader is still on the website, their trust in your business grows. They know that if they use your business, it will be easy to get help if they face challenges.

To make it easy to address such challenges and get readers to convert for your business, ensure you include a live chat on your site. It helps engage with the reader, answer their questions, or guide them around your website if they get stranded.

One of the factors target readers consider when choosing a site is great user experience and having a live chat on the website puts brands ahead in their marketing as they can address user needs and keep improving the quality they deliver to their readers as they nurture them. Research shows that 79% of customers use live chat to get immediate answers to their pressing questions.

(Source: Thrivemyway)

7. Create Different Content Formats

Not all your readers enjoy consuming one form of content on your website. Some prefer blog posts, ebooks, guides, white papers, or case studies. It is essential to create different content types for your visitors. Other people love to consume different content once they visit a website. They can start with blog posts or white papers, or case studies.

Having all this great and different content keeps readers engaged with your business, makes them know more about your brand, and increases the chance of them converting into customers for your brand.

For instance, a reader at the bottom of the funnel can consume a case study and be excited about how the business helped that particular client and the results they got them. They would want the same results, and finally, they convert into customers for the brand.

As you create the content, ensure you have fast loading website with great design. Make it easy for readers to navigate your website and access all this content with ease. You can also include FAQs on the website to guide the reader and answer those little questions they have in their minds about your brand. Here is a section of our FAQs on your website.

Conclusion

Your readers will not become your customers when they land on your website. Even if they are at the bottom of the funnel, they must first know about your business and be convinced it can solve their pains.

To ensure such readers don’t leave your site and never return, getting them engaged and showing them the value of your business products or services is essential. Use these tips on your website to get readers engaged with your website, nurture them as you build trust with them, and get them to convert into customers.