7 Ways Social Media Improve Your SEO Ranking Results

Intro

Social media is everywhere, and the potential is usually not fully utilised by companies who only view them superficially. Underneath the platforms lies the excellent potential to grow and expand your business. Implementing all those different platforms into your SEO strategy will elevate it to an entirely different level. Think of social media as an injection of info and potential customers that your SEO strategy will convert to results. But how to funnel all that potential to your advantage? We're here to provide some concrete advice.

1. Brand appeal

Recognition by association is one of the most powerful influences you can gain from your digital marketing efforts. When your brand gets associated with some product or service by default, you get instant searches from hordes of consumers. Each company formation wishes to have its product or service in that state, but the road to such an achievement is long.

Brand recognition needs active social media management and continuously establishing your presence online. Using that presence, you can make customers learn to search for products and services your brand offers. Over time, it will become second nature, and that influx will help your SEO.

2. Band up with influencers

Together we rise, and alone we fall. Influencers on social media have established customer bases and plenty of followers. Their exposure means their weight in gold. An influencer is like a rocket that will lift your customer base to a new level. Associating with the right influencers for your brand and product will drive traffic towards your site, and from there, you can build up your SEO. All that remains is for you to pick the right one, as the wrong influencer does more harm than good to your results.

3. Team effort

All this info may seem intimidating like you are facing an uphill battle. Using social media to boost your SEO is best to start yesterday, but if time and money are tight, it can be difficult for small and medium enterprises to dedicate an entire department. Since your time is far too valuable to dive right in, you can always reach out to a proven and successful SEO Sydney agency, and get results as soon as possible.

4. Specialise in a few platforms

Spreading your net far and wide over the internet will dilute your potential. More does not equal better because SEO needs concrete info and results. Campaigning and running ads on all social platforms you can imagine is costly, takes time and cheapens your brand. Different platforms exist for a reason they cater to specific audiences.

Your product or service is not ideal for everyone, so your social media marketing should not be aimed at every person on each platform. Diligent research will reveal which platform is the one for you. Having your presence on up to three is tolerable, but you should always have that one which is your main and branch out to two additional at max.

5. Content marketing

Content represents the meat of SEO strategies. With quality content that resonates and interacts with potential customers, you are on the right track to success. Content separates the want to be successful companies from the ones who put in genuine effort. In today's world of AIs, computer-generated content and automated messages, people crave direct and human contact. While technology has advanced significantly in creating all kinds of media, nothing can replace or replicate the human touch.

Curated content that addresses the needs and wishes of your future customer base is how you get people interested. Quality content gets shared by users as everyone wants something of value, and your content can be that something. Each comment, share and interaction represent a chance for you to grow and for your SEO to flourish.

6. Optimise your web page

(Photo by Christopher Gower on Unsplash)

All the content, campaigns, and SEO will not help you if your homepage is not up to the task. You only get one chance to impress first-time visitors. For starters, you need to optimise your page to load fast and be functional. Everything on it has to be directed towards making the best customer experience possible. Just as you would not visit or bother badly designed sites or bother to recommend them to anyone, the same principle applies to your site.

Images and videos can take a long time to load, so optimising and compressing them is a good first start. Meta tags help with SEO positioning and are unseen by your visitors. In the meantime, Google values meta tags a lot, so be sure to use them, and change them occasionally. Google standards frequently change, and what works today may not be the best practice tomorrow. Check your site for bad or dead links and interconnect your content for maximum SEO potential.

7. Use all the data!

Executive decisions don't happen on a whim or gut instinct but on concrete data and proven facts. Once you start your social media campaign, you will inevitably obtain some degree of data. Crunching it and squeezing it for all its worth will get you some answers. SEO needs info, so it can adapt and move your campaign in the right direction. From where are your customers coming? What is your ideal customer profile? How long are they staying on your site, and where? Where do they click?

All of these, and more are available via Google Analytics and other free software tools. Once you start the process, it becomes a self-fulfilling loop. You initiate a campaign, results come in, you process them, and then implement and begin a new campaign. Rinse and repeat until you refine your winning formula. Your first campaign will not be ideal, but each subsequent one will bring greater RoI.

Social media is your ideal ally in the quest for more users. The genuine effort combined with putting your heart and soul into your campaign will resonate with potential customers. Active and genuine companies stand out in the sea of fakes and automated messages. Using that power, you can fuel your SEO strategy for better results. Honing such practices will create the perfect fusion of social and analytical for the best outcome!