7 Strategies to Follow for Boosting Conversions on Shopify Store

Intro

You might be surprised to learn that by simply owning a Shopify store does not ensure success. Today, there are numerous internet retailers available. This is only increasing as creating an internet store becomes more accessible daily.

Nowadays, you can acquire a store in a few clicks for far less than a physical store, and although this has certainly made the hustle easier, differentiating from the pack has become challenging. We've all seen the harsh reality of online stores and learned the hard way that simply having an online store, such as a Shopify store, does not guarantee sales, profit, or even digital footfall.

The only way to garner attention is to purchase effective commercials and build a devoted client base, which will produce corporate goodwill for you in the short and long term. The secret is to use the right tools and follow the proper technique to attract attention and increase sales. Like for measuring eCommerce transactions, one needs to install Google Analytics 4 Conversion tracking through GTM.

Why use Shopify?

Every day, we see new businesses join Shopify across segments, brands, and product categories. This is because it is simple to accomplish; a vast community of users is eager to assist you when you need it, and there are several resources available, such as themes, plug-ins, and so on. Another advantage is that Shopify is simple to integrate with other applications and technologies. Let me walk you through the top 7 Strategies every Shopify user should follow to gain immense success in their business.

Strategies to Improve Shopify Conversion Rate

There are several ways to enhance conversions, like promoting product evaluations and using high-quality photos. To measure each method, you will require the appropriate measurements. For your convenience, I'll include metrics to track and what to look for with each pointer. You can also explore Shopify SEO blog written by me to learn about the SEO Tips and Tactics for Shopify.

So, without further ado, let us look at the 7 most effective strategies:

1. Present product reviews and social proof.

Customer feedback reflects your credibility as a merchant with products that are worth purchasing, which contributes to an excellent eCommerce conversion rate.

Research indicates that more than 99.9% of people read reviews before making a purchasing decision. In fact, products with 5 reviews had a 270% higher purchase likelihood than products with no reviews.

Now, you may be wondering, 'That's wonderful, but how does this work with my own online store?' So, let's look at the stats to determine how much of an impact customer reviews have.

Metric to track: the conversion rate on product pages with and without reviews.

What to Look for: Pages with reviews have higher conversion rates, indicating the importance of social evidence.

Take a look at how far Beardbrand went to demonstrate the genuineness of their products.

Source: beardbrand.com

2. Simplify the user experience

The term UX refers to the overall impression visitors acquire from your website. If your website disappoints, customers may depart, with 90% abandoning their baskets for a competitor.

Here's how to improve the UX of your Shopify store:

Focus on Functionality: Ensure that design components function smoothly without slowing down load times.

Craft Customer-Centric Copy: Compelling words are just as important as dazzling graphics; tailor your message to your audience's demands.

Use pop-ups wisely: Use pop-ups sparingly and make sure visitors can simply dismiss them.

Use AI and Chatbots: AI and live chat plugins enable personalized recommendations and exceptional customer service.

Enhance Website Security: Regular updates and HTTPS protect both your and your customers' information.

That is not it. There are various extra steps you can take to improve the user experience of your Shopify store. We've gone over them in detail in the following headings. These tactics include intelligent search, product categorization, and image optimization, among others. So, continue reading.

If you're wondering how to measure UX, here's a helpful metric:

Metric to track: Analyze bounce/engagement rates and time spent on the page.

What to Look For: Lower bounce rates, higher engagement rates, and longer time on the page all indicate a more engaging UX.

Take a peek at Artisaire's webpage to see what an optimized e-commerce UX looks like.

Source: artisaire.com

3. Implement intelligent search functionality.

When clients browse your website, they may not always know exactly where to look for the right goods. It's a good idea to prominently display your search bar on the site, especially if your company has a large product selection.

Customers may easily browse to their intended destination without having to trawl through multiple categories.

You can supercharge your search bar with Shopify applications like Smart Search and Instant Search, which provide predicted results that help your consumers find what they're looking for faster.

This sophisticated search capability not only proposes relevant products as users type but also allows for spelling errors and substitute product names.

Metric to track: Track the search function's utilization rate.

What to Look for: Increased search usage and conversions indicate improved findability.

Take a page from the Clothing and Accessories Shopify store, where the search bar helps users find exactly what they need.

Even after entering a few letters, the search box proposes related results, demonstrating an effective upselling and cross-selling approach.

Source: goodfair.com

4. Optimize high-quality product images and videos.

Customers cannot physically interact with products in an online Shopify store in the same way that they would in a physical store. To create a similar experience, the best strategy is to use high-quality images.

Using high-quality product photos and compelling videos allows shoppers to better visualize the product they want to purchase. This not only increases the likelihood of a successful sale, but also reduces the possibility of a return.

Make sure you offer many photographs that allow people to study the item from different angles.

Metric to track: Compare conversion rates for products with varying quality images.

What to Look for: Higher conversion rates on products with better images.

For example, take a look at United by Blue website. They have set some impressive standards of images and overall view.

Source: unitedbyblue.com

5. Ensure mobile responsiveness.

Making your store mobile-friendly should be one of the top concerns. According to Statista, smartphones and tablets account for more than 59% of web traffic, making a smooth experience for mobile consumers crucial.

Fortunately, if you're using Shopify for your online store, most of the themes are already intended to look excellent on any device.

To validate if your website is responsive, simply input your URL into Google's mobile-friendly test tool.

If your score remains poor, here are some ways you can improve:

Choose a responsive theme: Shopify offers a variety of free and premium responsive themes, as well as those created by third-party developers.

Integrate Mobile-Friendly Payment Options: Provide convenient payment alternatives for mobile consumers, such as Apple Pay or Google Pay.

Use Readable Fonts and Colors: To improve the user experience, select fonts and colors that are easy to read on small displays.

Create a sticky header or Footer: Include a sticky header and footer with crucial navigation links for easy access throughout the site.

Optimize for Touchscreen Inputs: Design elements such as buttons and forms should be intuitive to utilize on touchscreens.

Use Mobile-Friendly Pop-ups: Make sure any pop-ups are designed for mobile and do not block the entire screen or surfing experience.

Metric to Monitor: Compare mobile and desktop conversion rates.

What to Look for: A narrowing gap indicates increased mobile responsiveness.

For example, take a look at the Baby Rouge Shopify store opened on a mobile device. You can check the store; it is mobile friendly.

Source: iambabyrouge

6. Improve Website Load Times

A sluggish website can drive customers away. Faster websites improve both user experience and SEO for your store. A tool like Google PageSpeed Insights can help you assess your website's loading speed and discover areas for improvement. Every business needs to improve Your Website's Loading Time for Better SEO.

Consider using tools like ImageOptim to reduce image sizes to help your site load faster. This application removes superfluous data from image files while maintaining their quality.

Uninstalling unwanted apps from your Shopify store, even if they are disabled, can help to reduce the website's load.

Metrics to track: include page load times and bounce rates.

What to look for: Lower bounce rates as load times improve.

7. Highlight product benefits.

Customers buy things to address problems and improve their comfort. As a result, it is critical to effectively communicate the product's benefits. You can use the product description to include SEO keywords and highlight why someone should purchase it.

For example, if you offer food, make sure clients know whether a product is created with certified organic ingredients or is completely cruelty-free.

**Metric to Track: **Check the CTR for detailed product details.

What to Look For: Higher CTRs for well-described products.

Let’s take Kopari’s store as an example. They explicitly stated their product's benefits and unique selling points as you can see in the image.

Source: koparibeauty.com

Once you are done with the proper setup of your Shopify store, Next what?

Measure Your Shopify Conversion Rate with Conversions

According to Peter Drucker, an Austrian-American consultant and educator, "if you can't measure it, you can't manage it."

The same is true for the strategies. If you want your Shopify store to run optimally, you must continue to measure its efficacy.

Conversions is the go-to tool for this. It can easily pull data and stats from the GA4 and Pixel apps for Shopify, allowing you to see everything at a look, and analyze the GA4 data. You can take the help of Google Tag Manager to setup GA4 e-commerce Tracking or Facebook Conversion API tracking on your website.