7 Marketing Strategies for Boosting Your Online Business

Intro

Whether you’ve recently started a business or want to expand an existing business to greater heights, implementing innovative strategies is necessary for success. With the development of technology, more avenues have opened for anyone looking to establish a solid online presence.

Owners are now more eager to find new ways to engage with users to build and retain a large customer base. Here are some strategies you can implement to boost your business in the online world:

1. Content Marketing: Creating Valuable Content

Regarding content marketing for your business, you should create and share content that accurately captures the essence of your brand. All content pieces should be designed to attract and retain a clearly defined audience.

Before you start the content creation process, you must accurately segregate your audience based on demographics such as age, gender, or interests. Once your target audience is defined, you can create content in different forms.

You are creating various content, such as blog posts, podcasts, infographics, videos, or social media posts on platforms like Instagram. By creating and sharing content in multiple forms, you can gauge your audience's responses to understand what content is most appreciated or interacted with in the virtual space.

For example, if you’re running a small skin-care brand, you can create a blog focussing on topics like “How to Build a Skincare Routine” or “What Ingredients are Recommended for You According to Your Skin-Type.” By creating informative content, you can position your business as an authority in the industry. By having an authoritative position, you can attract organic traffic, build trust with your customer base, and educate them on the value of your products.

Additionally, your content should address common questions or concerns that potential customers may have about your products or services. This will be a vital connection point for your audience and instill a sense of trust and familiarity with your brand.

2. Optimizing Brand Website Using SEO

Search Engine Optimization (SEO) is a process that optimizes websites to rank higher on search engine result pages (SERPs). “Using SEO for your website would entail redesigning your brand’s website to make it more “user-friendly,” scaling your website for a smooth mobile browser experience, and using keywords to garner more organic traffic toward your website,” said Ashot Nanayan, SEO specialist at DWI.

For example, suppose you have a car-washing business based in Detroit. In that case, you can strategically place keywords such as “Best Car Washing Service in Detroit” across your website and optimize for local SEO by registering your website on a platform like Google My Business.

Currently, many online companies provide SEO services. Finding a service that caters to your brand’s marketing needs and helps optimize the website for the best results in gaining website traffic and creating a large customer base would be beneficial.

3. Engaging with Your Audience Using Email Marketing

In addition to optimizing your brand’s website, an effective marketing tool for personally connecting with your customer base is implementing email marketing. By running personalized email campaigns, you can increase customer engagement, instill a sense of loyalty, and help retain customers.

For example, your brand could send personalized product recommendations to customers based on their purchase or browsing history. If you have a clothing brand and a customer has recently looked at dresses, you could email them about different dress options and any discounts you provide to first-time or returning customers.

An excellent way to do this is by segmenting your audience and creating messages tailored to each audience segment. For email marketing, there are many tools available online that can help with the process. By using these tools, you can create automated email sequences and subject lines that may provide the best results for your specific campaign.

4. Designing Strong Social Media Marketing Campaigns

It is well-known that most internet users have social media accounts and are prone to “mindless scrolling” today. In 2023 alone, there were around five billion social media users worldwide. This statistic will only increase as more users become exposed to the internet and social media platforms. You can use social media to your brand’s advantage and run effective marketing campaigns or even operate your brand from a particular social media account.

Social media platforms allow you to build a strong community with your customers and engage with them regularly. This adds a “human touch” to your brand and makes it more relatable to them. You can also use these platforms for real-time user engagement by hosting live Q&A sessions or product launches.

Another benefit is tracking your brand’s engagement metrics to understand which content is working best or gaining the most popularity on your pages. Once you know the content most suitable to your brand and the type that results in the most “relatability with customers,” your teams can focus on creating similar content for increased engagement.

5. Using Pay-Per-Click (PPC) Advertising

PPC Advertising may be more beneficial if your business is relatively fresh and needs a push to garner your desired audience's attention. PPC advertising involves using Google Ads agency singapore, Facebook Ads, or YouTube Ads to promote your business and reach a specific audience. These ads can drive highly targeted traffic to your brand’s social media page or website and give you quick results with increased traffic, which may be highly beneficial if you’re just starting.

An example of this type of advertising would be running a targeted Google Ads campaign for the keyword “men’s running shoes” on behalf of an online shoe store. When potential customers search for running shoes or related keywords, the specifically designed ad will appear in the search results. While creating the ad, you can highlight key selling points, such as discounts and a call-to-action (CTA). A CTA is a prompt that encourages users to perform a particular action. In this case, it would prompt customers to “Shop Now.”

6. Using Relevant AI Tools to Your Advantage

According to a global survey, in 2022, more than 90% of marketing professionals across 35 countries were using AI tools to automate customer interactions, a significant increase from 81% in 2021. It has become highly evident that AI tools have become famous specifically for marketing as they create ease and can improve your company’s online marketing efforts.

AI tools can aid content creation, social media management, and customer engagement. For example, 24-hour AI chatbots can be used for customer support, SEO optimization, and image or video creation.

A unique approach to using AI tools involves using conversational AI solutions. For example, your brand can opt-in to offer a voice-activated shopping experience. This feature lets customers make direct purchases using smart speakers or voice assistants. You can offer your products on global platforms that support voice-activated shopping, like Google or Amazon, which are hubs to attract potential customers.

You can also use voice AI chatbots to handle customer inquiries through your website or social media platforms. This allows you to address frequently asked queries, such as tracking order statuses or inquiries on store timings, reducing customer waiting times. In this manner, you can support customers 24/7, resulting in increased satisfaction.

However, incorporating voice AI solutions independently may be difficult, especially when setting up these systems. For this purpose, it is integral that you conduct thorough research and engage with a company that offers voice AI solutions that are most suitable for your brand.

7. Opting for Influencer Marketing

According to published statistics, the global influencer marketing market has tripled since 2019. As of 2024, it is estimated to reach a whopping $24 billion. These values highlight the increasing trend of businesses opting for influencer marketing to promote new products and help increase brand reach. It may be beneficial for your brand to collaborate with influencers who are particularly popular in the country or region of your company's operations. It can help you reach new audiences, specifically areas you have not tapped into.

Initially, you need to research which influencers have a strong following that precisely aligns with your target market. For example, if your company offers products that focus on physical well-being, such as health supplements, you can specifically partner with fitness influencers. These influencers can then showcase your products in their videos or posts, reaching their audience and building your brand’s reputation amongst the viewers.

For influencer marketing to be most successful, you must thoroughly research and find influencers that strongly align with your brand’s values and target audience while being authentic so that potential customers can relate to your brand’s identity through them.

Endnote

You must accurately market your company to improve your brand’s online presence and attract potential customers. Initially, this process involves conducting meticulous research to establish brand values and a potential demographic for your customer base. After segmenting your audience, you must design innovative and engaging content, optimize your website using SEO to increase organic traffic flow, and create strong social media and email marketing campaigns to build trust and engagement with your customer base.

AI tools are modern marketing solutions that are being used more frequently. Using tools such as Voice-activated AI to improve customer shopping experience or customer service can be beneficial in retaining customers and drawing them back to your brand’s website.

Combining unique marketing strategies can ensure that your company improves the amount of organic traffic visiting your website and the number of users you retain, creating a permanent and loyal customer base.