• Cryptocurrency Reviews

6 Things to Include When Writing a Crypto Review

  • Felix Rose-Collins
  • 4 min read
6 Things to Include When Writing a Crypto Review

Intro

You may know plenty about theoretical physics, but practically, it could prove tricky to explain it to people. Whenever you try to explain something you're passionate about to someone unfamiliar with the topic, you risk over-explaining and burying the participant in info, maybe even scaring them with overenthusiasm. Crypto may be part of our everyday lives, but it's still a complete mystery to non-tech-savvy users, and writing about the topic has its own questions. We'll attempt to highlight some of the most crucial talking points you should include for the best results.

1. Simple language, key info

Simple language, key info

Treat crypto articles in the same way as you would explain medical information. You won't use Latin to explain something from the medical field, nor would you use complex words, procedures, and in-depth knowledge doctors use between themselves. Crypto of all types can be explained using simple terminology, adding just enough knowledge to keep them interested and, hopefully, to motivate them to do further research.

When explaining some niche crypto aspects, like the most popular meme coins as seen on this list, you can use real-life examples to complement the explanations, which can help your audience grasp the topic. Focusing on key points of crypto and highlighting them is a good start to get someone interested, but you can also go the extra mile and draw real-life comparisons.

2. Real-life examples

Crypto can be an abstract term, and many people have problems conceptualizing intangible terms. When you say crypto coins come by mining, readers would imagine the process of physically mining a piece of earth to uncover coins beneath. But when you say that a powerful computer does jobs and gets virtual currency as a reward you're painting a better picture. Perhaps the most direct approach would be to equalize crypto as any real-world job. Almost all of our payments are cashless and online, and we get the money for our jobs on our digital accounts.

Similarly, crypto does a job, and the payment is in virtual currency. The currency is usable just like any other, in most cases, and if it's acceptable, it can be used for online shopping, booking a vacation, crypto gambling, renting, etc. Connecting an abstract term with something the reader is familiar with lets them process info in a digestible manner. Once the user has a clearer picture of what you are talking about, they can continue to explain the term to themselves, using the real-world example as an anchor point.

3. Engaging content

Open with a joke, and watch for your paragraph length. Include pictures and sprinkle in some numbers. Each paragraph should be about one aspect of your crypto topic. If you are writing about crypto mining, identify several key features of the topic beforehand. List the topics at the start and dedicate a paragraph to each. Keep your introductions and conclusions brief, and always remember to thank your readers, especially if they are not familiar with the topic and have made it to the end. Treat each paragraph separately and dedicate time to make it engaging, you'll raise the chance of your reading reaching the end of your articles. Never forget that users can close the article with one click, and all your hard work will remain unseen.

Engaging content

4. Visualization

Visualization can be the key for your readers to comprehend any topic, especially crypto. Because crypto happens in the digital world and is incredibly technologically advanced, its concept can sound disconnected to readers. Most people can have difficulties explaining how their phones, PC, or consoles work, let alone go into the intricate details surrounding crypto. A picture is worth a hundred words, and you can include graphs, guides, step-by-step pictures, and pictures of crypto showing different processes and steps.

A review about crypto without visual content present can look bland and off-putting, as the simple black-and-white display can be boring to go through. Using pictures can break the monotony and even give you topics to talk about. You can use a diagram explaining a crypto process and then dedicate one article explaining each step.

5. Real-life testimonies

Establishing trust in texts can be tricky, as the easiest way to build trust is time, which is hardly present when you have a single article to win someone over. People respond to other positive influences, and the whole influencer culture is proof enough. If you can add real live testimonies to your crypto review article, you're adding more weight and legitimacy.

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Positive word-of-mouth spreads like wildfire among users, and the more prominent your quotes and guests in the review are, the better. Borrowed credibility from famous crypto personas provides the much-needed leverage any article needs to get ahead of the competition and get into the reader's spotlight.

6. Make a gripping headline

Your article's headline can make or break it. An article with few words can determine if someone will read your crypto review of several hundred words. A good and captivating headline can increase your odds of the potential reader clicking on it by five times, and more than 60% of users form their opinion about an article based on the headline.

"Millions use new crypto!", "Astounding real-life application of new crypto.", "How crypto changes lives." are some generic examples, but they contain the essentials. A short and sweet title, one eye-catching adjective, and something that can benefit the reader are the key components. While these are the bare bones of a good headline, you can experiment with the formula to find what works for you.

Good articles are hard to find as we are bombarded with thousands of new hot titles. The technological advance of crypto is staggering, and the writers are doing their best to catch up and promote crypto to a wider audience. When we find something worthwhile online, we tend to stick to our newfound content gold mine. Consistently making good articles that add value to readers' lives and entertain them while reading, will create a respectable reader base. Readers often give feedback, which can create a loop, leading to you writing better, and better articles.

Felix Rose-Collins

Felix Rose-Collins

Ranktracker's CEO/CMO & Co-founder

Felix Rose-Collins is the Co-founder and CEO/CMO of Ranktracker. With over 15 years of SEO experience, he has single-handedly scaled the Ranktracker site to over 500,000 monthly visits, with 390,000 of these stemming from organic searches each month.

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