6 Secret Instagram Reels Marketing Tactics That Will Skyrocket Your Brand

Intro

When the pandemic hit the world, social media shifted their focus – from long-form content to the "the shorter, the better" trend.

With 84% of people now spending more or the same amount of time watching short-form videos than before, the photo and video-sharing app Instagram came up with its own short-video segment, which later helped revolutionize its overall package - they called it Reels.

Reels have become a valuable tool, especially for business owners and creators who want to introduce their products and services. Many use it as their alternative way to engage with their viewers in more personal, fun, and creative ways, thus, driving more traffic to their websites.

But with so many competitors worldwide, everyone is on the track of cutthroat secrets in creating more engaging Instagram Reels that will stand out from the crowd. If you are looking for tips on expanding your businesses or content, you have landed on the right page as we have developed six secret Instagram Reels marketing tactics that will take your Reels to the next level.

Let's explore!

What Is Instagram Reels?

Instagram Reels is a feature within the Instagram app that allows users to record up to 90-second videos. Users could match their videos with their preferred sounds and filters and finish them with eye-catching graphics. To make Reels even more enjoyable, creators can simply use their phones and a few editing apps – no need to hire professionals – to create engaging and creative content.

How Can We Create Rock-Solid Instagram Reels?

Here are six Instagram Reels marketing tactics to help you grow your brand in 2023:

1. Make It Short and Sweet

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As you play your Reels, hook your audience right away. Highlight the main selling point of your product as crisply as possible and match it with trendy music and sounds, and you may also use funny audio and effects.

But do just what is necessary, as it may overwhelm your audiences with too much information.

Keep everything short and concise, and make sure to get your point across quickly without giving up clarity and oomph.

Try aiming for a duration of 7 to 15 seconds for your reels. You will be able to reach the widest audience possible and raise the likelihood that your content will become viral online.

That makes sense for a reason. Reels on Instagram are typically ranked according to how well they were completed. To be ranked higher on the list, you would need a significantly longer viewing session from your audience if you made a longer reel. So the watch time required is significantly less if your reel was between 7 and 15 seconds long, which makes it much simpler for your Reels to rank.

2. Storytelling Is the Key

To make an impact, make your Reels as relatable as possible. Tell your story in a way that your audience can easily relate to. Share tips, educate, and even entertain your viewers, and ditch the formal tone.

On the business side, some creators or business owners could share the details of how they were able to conceptualize their product or a simple tutorial on how it would fit into the customers' daily life. In this way, they get to connect with the audience in a more personal way.

Meanwhile, some would share their customers' experiences with their products, highlighting their success stories. By doing this, viewers will likely engage and trust you more.

You may also use social media trends like memes and video styles. Why not create your own trend? This will further increase your chance of getting higher website tracking by allowing your audience to engage and enjoy videos that resonate with them.

3. Visuals, Visuals, Visuals

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Your Reels should be like a feast on your viewers' eyes without sacrificing your video's length.

With over 5.27 billion users accessing Instagram with their mobile devices, it is crucial for your Reels to adjust to their viewing habits too. So to optimize your Reels, edit and post it in a vertical viewing format (1080 x 1920 pixels) suitable for the mobile device.

Your visuals must also be readable on a small screen, especially if you add call-to-action to your videos. And to make your Reels look cleaner and more consistent, use font styles and colors that are uniform with your branding. Case in point if you are promoting minimalism, avoid using a graffiti backdrop or an outlandish-vibed setup.

Add filters, effects, and transitions to further showcase your creativity and your brand's personality. Experiment! But make sure that the video effects must be in-tuned with your branding.

4. Increase Your Reach

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Hashtags and captions are just as important as your content. If you want to strategically increase your discoverability, especially if you are a newbie, use relevant hashtags. Research trending hashtags pertinent to your content to help potential customers find your Reels. This will also increase the probability of your Reels appearing on the Discover page.

And just like your video, make your captions short and sweet. Make it as descriptive as possible while capturing the main essence of your content. Using call-to-action on the captions is also highly recommended to further drive your audiences to engage. Encourage them to ask questions, share their comments, or even ask them to share your Reels.

Speaking of comments, responding to your viewers' comments will help you skyrocket your Reels. Apart from boosting engagement, this will quickly build stronger connections with your viewers and will also showcase your brand's authority. The audiences will engage more and will likely they will come back for more.

Another way to increase your reach is by collaborating with creators with the same niche or target audience as yours. Create fun hacks and exciting challenges, and even share trivia to quickly reach and connect with a broader audience.

Another easy way to widen your audience is by promoting your Instagram Reels to your other social media platforms, like Facebook, TikTok, and even on your Twitter. You can also run ads to get more views and audiences.

5. Post Consistently

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To further boost your Reels, posting regularly will surely bring you places. To help you with this, it is more strategic if you utilize content calendars, such as Hootsuite or Monday, to plan your posts ahead of time, including how you want them to look, making your Reels more consistent and cohesive with your brand.

And before you post anything on your account, make sure to review your reel and make necessary edits before posting it.

Although being consistent is a plus factor, keep it manageable while producing fresh content at the same time. Post a variety of content to keep your audience coming back for more. For example, if you are selling t-shirts, why not create Reels showing how to style your products in different ways? This way, you inform your audiences of their options while subtly promoting your product.

6. Track Your Reels' Performance

Regularly tracking your video's views, shares, and conversion rates will help you learn significantly what type of content strategy works best for your page. In case you are wondering how to measure your Reels' success, there are plenty of analytic tools available for you. All the data gathered from these analytic tools will be beneficial for you to improve your upcoming content plans.

Clueless? Let us get familiar with these metrics to strategize your next pool of content.

Reach: Reach measures the total amount of users who have seen your reel. This metric can help you understand how many people have viewed your Reels and whether your audience is growing.

Engagement: Engagement measures the total amount of users who have interacted with your reel. This includes likes, comments, and shares.

Views: Views measure the total amount of times your reel has been viewed. This metric can help you understand how popular your reel is.

Traffic: Traffic measures the total amount of users who have visited your website from your Reels. This metric can help you understand how effective are your Reels in driving traffic to your website.

Conversion Rate: The conversion rate measures the total amount of users who take action after watching your reel. This metric can help you understand how effective are your Reels in driving sales and conversions.

Final Thoughts

We can all agree that Instagram Reels is a powerful tool to showcase creators’ creativity and for businesses to easily reach their target audiences. Instagram Reels is indeed an effective way to instantly educate, relate, and sell products to your followers.

All we have to do is understand its features to maximize it to our advantage.

With the perfect mixture of all the tactics we've presented above, you can quickly turn your Reels into an effective marketing tool to boost your page and your business.