Intro
The race to the top of search engines is picking up momentum with each passing day. Over 1,8 billion websites are constantly improving their techniques to attract as many visitors as possible, and optimizing SEO is becoming increasingly important to ensure that your website performs brilliantly. Usually, all SMEs require a contact page on their website to assist clients in finding the answers they seek. The issue with most contact pages isn't what is on it, but what's not. Most businesses do not consider incorporating phrases and keywords on their contact pages.
The contact page is essential because when a visitor is on this page, they are attempting to contact you or inquiring about significant issues. This could be a game changer in your company relationship. Ensure you direct them to the appropriate individual or unit so that both sides benefit. After looking for you online, a potential consumer may land on your contact page.
As a result, it's a good idea to provide a brief description of your company, such as who you are and the things you do. Visitors' demands and tastes may vary; in general, businesses should give as many contact details as needed in case a visitor prefers email over calling initially.
Whichever your company’s goal is, it’s your call to make. So, without hesitation, give every bit of detail you have. Who knows what your customers must be thinking, let the options flow!
The following are some of the factors why your website requires a contact page:
- The first thing is user experience. Most of the site visitors expect it.
- Secondly, building trust. Potential new consumers feel pleased knowing they can contact someone at your company if necessary.
- The third one is analytics. Monitoring will reveal how many people view the page and engage with it. Also, it is a crucial part of your business.
A well-constructed contact page takes people to the information they require while also allowing them to ask inquiries easily. Keep in mind that the goal is to improve the customer experience on your website. Some of the things that you can ponder on before designing your contact page:
- Do you need to show distinct contact information for different departments, such as sales or tech support?
- Should you refer people to another page where they can sign up for tours or apply for jobs?
- Will a FAQ page or knowledge base be an ideal place to start for customers?
- Would it be beneficial to attach a snapshot of your location?
Do Google crawl and index all your social media profiles/pages? It surely does. But when it comes to social signals, Google does not evaluate the number of social media shares or followers when ranking a web domain. Did you know? Increased social signals typically imply a high domain authority and reflect the worth of a URL. When a page receives a big number of shares and likes, it suggests that the page is authentic and includes substantive or engaging content. That’s why you should always make it easy for your visitors to share your content on social media websites.
Key highlights of contact us page
The following elements must be present on any quality web contact page:
- Name of the company
- Location
- Telephone number(s)
- Mail Address
- Social media handles
- Online contact form
Another thing to note is, every company, regardless of size, must integrate their online contact form with their CRM. Online forms, by default, send an email to your website manager on an hourly, daily, or weekly basis with a list including lead details or an excel file. These approaches are not immediate, do not produce the finest sales outcomes, and deplete the productivity of your staff. When you use a CRM-integrated website contact form, you get organized data in your hands and can better concentrate on your sales.
5 ways to optimize your contact page for SEO
1. Add the company's basics
Include your official company name, address, and phone number. Doing so will make it easier for customers to find your service when they search online. NAP is an abbreviation for your company's name, physical address, and phone number, and it is the most vital contact detail on your website.
It is used by the algorithm as well as your viewers to judge how relevant and reliable your website is to the user's search. You can build your contact page a little lengthier than your competitors, but remember to be clear and precise. If your NAP information is inconsistent all across the internet, search engines may not be able to verify your data, making it harder for your business to appear in search results for locally targeted searches.
A business phone number is more than simply a way to contact your brand; it's also a valuable brand element. It is a direct line to your organization. It can also incorporate features such as an interactive voice response (IVR) to assist callers in directing themselves. What more? As business phone systems and VoIP phone service both are used for both branding as well as communication, they help to establish credibility with partners and customers.
2. Include testimonials
Testimonials look great at the bottom of a page or can be distributed all across the main content. By combining both text and video, you can appeal to a wide range of consumer interests.
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You can utilize testimonials as strong marketing tools via your contact page. It can help you expand your business.
They will provide social confidence that your product or service is beneficial and can assist you to attract new customers. Potential clients are more willing to buy and test your goods or service if they notice that others have had satisfaction with it.
Client testimonies can prove your relationship with your clients. It builds the genuine mutual trust and understanding that should exist between you and your customer.
3. Insert CTAs.
CTAs are designed to persuade your customers to share their contact information with you. You can connect with anyone immediately in this way. Your contact page is a great place to summarize all information that you tend to put on your about us page. Tell your visitor about yourself and why you are excited to work with them. Incorporate a call to action. You can always include a link to your "About Us" page so that visitors can read further if they are willing to know more. Some of the popular CTAs are:
- Let's start right now.
- Join for a free trial for one month.
- Subscribe to our weekly email.
- Get this e-book now.
4. Provide images of your location
Including videos and pictures of your real location is an excellent approach to expand the sort of media on your contact page, which can boost your SEO.
A well-kept physical location speaks well of the company and demonstrates that you care about the issues you address and the services you offer. Include a Google map to assist clients in locating your business. Not only will your page be more eye-catching, but it will also benefit from a significant SEO boost.
5. Update meta descriptions and titles
Appropriate title tags and meta descriptions encourage visitors to click on them, bringing you more prospective clients. What is your contact page's URL? What about page title tags and tags? Most of the time, the text is monotonous and lacks keywords. Ensure that your text flows well while integrating keywords. Aim to use as many characters as possible in your meta description, which includes a 160-character count.
In addition to that, it will make it easier for clients to find your company when they conduct a local search. In fact, for local businesses, including the NAP across the website is critical for attaining strong local SEO rankings.
Additional Checklist for Contact Pages
Layout of the contact page
Be strategic in how you arrange your contact details; the sequence of the data will frequently lead your site visitors to prioritize one method over another. For the optimal user experience, direct visitors to the right information (while also considering which means of communication you favour).
Mobile Experience
When planning your contact page layout, make sure the information is in the best possible arrangement for a great mobile user experience. Did you know? The number of smartphone users globally was 7.1 billion in 2021, with estimates predicting a rise to 7.26 billion by 2022. The number of mobile users globally is estimated to touch 7.5 billion by 2025.
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Set overall performance parameters.
The All-in-One Platform for Effective SEO
Behind every successful business is a strong SEO campaign. But with countless optimization tools and techniques out there to choose from, it can be hard to know where to start. Well, fear no more, cause I've got just the thing to help. Presenting the Ranktracker all-in-one platform for effective SEO
We have finally opened registration to Ranktracker absolutely free!
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You can help to create goals by specifying operating hours, personalizing the message that appears after submitting a form, or forwarding them to a Thank You page when they take any action.
Brand building
Take into account reminding potential consumers who they're intending to contact while they're visiting multiple sites, often in multiple tabs. Be certain that the page is quite well branded.
Be clear
Some websites use excessive content on their contact page; when in doubt, less is always more. Remember that this is not a sales page for any of your goods or services. A contact page can help your site's SEO, so make use of these frequently overlooked tiny details.
Include your business hours and holidays.
When clients may reach you is another key data point you should include on your contact page. This is just a step toward establishing trust with potential customers and demonstrating that you are a legitimate service. Whenever anyone searches for your organization, providing your opening hours can also assist search engines to offer additional info about your business immediately in the search results.