Intro

User experience (UX) is one of the most crucial parts of a website. When users visit your site, they want to have a great experience when using it. Otherwise, they won’t trigger the right responses that signal great success for your site. Now, with between 1.6 and 1.9 billion websites on the Internet right now, there is an immense competition to get in front of users. Therefore, if your UX design isn’t up to par, then users are willing to go to some other site.

Remember the last time you’ve visited a website that had a poor UX design. Maybe the page took a while to load. Maybe nothing happened when you clicked on a button or tab. Or, maybe you couldn’t find a call-to-action button or icon, until you’ve scrolled all the way down the page. Chances are, you’ve clicked out of the site after a while, because you were frustrated at how poorly the site was. Chances are, this site might’ve been some of the last few results on the first page of the search results.

Now, think about a website that had very good UX design. You’re able to load the page in a second – not three or more seconds. Buttons, links, and tabs are clickable. And, you see the call-to-action icon – the sign-up button, or checkout button. No wonder it’s one of the top results on the search page! That’s good UX design! And, it’s great for search engine optimization (SEO)!

As you can see, good UX design allows for a user’s experience on a site to be both effortless and never demanding. So, how can you tell if your website has good UX design, and that it’s SEO-friendly?

This post will explain why good UX design is important in today’s algorithmic Internet, and then show you the signs of an SEO-friendly UX design.

Background

(Image Source: Ahrefs)

Nowadays, search engines like Google are going above and beyond to ensure that the sites that people are visiting are legitimate. In other words, Google will look for the following in a website:

• Readability
• Mobile accessibility
• Page load times
• Overall page experience, etc.

If your website is failing in any of these areas, then your site will become one of the 90.63% of online content that will get no traffic from Google. Therefore, it’s important to know what Google is looking for in a website:

• Speed
• Responsiveness
• Visual stability
• Safeness when browsing
• HTTPS-security, AND
• Compatibility with all other existing Search US criteria

The 5 Signs

(Image Source: Pixabay)

So, now that you know what’s expected in a website, especially with Google keeping tabs on whatever’s online, you might be asking yourself: What makes UX design successful in terms of SEO?

The good news is, it’s easy to tell whether or not your site’s UX design is working for you. All it takes is a little exploration of the site yourself. Have a quick look at your site, and look out for 5 signs that your UX design is successful for SEO:

Website Navigation Is Simplified

(Image Source: Pixabay)

First, website navigation is key, when it comes to running a website. When people can get on your site with ease, then they’re likely to see what you have to offer. For example, if you run an eCommerce website, and people are able to navigate your site – browse, shop, and checkout, that is – then you’ve succeeded in website navigation.

The secret? Navigation is kept simple. When navigation is easy for the users, they’re more likely to stay longer on the site, and they’re more likely to revisit the site. As a result, Google will see this traffic, and then place your site on top of the search results.

Your Website Has A Very Fast Loading Speed

(Image Source: Pixabay)

Next, if your site has very fast loading speed, then it’s SEO-friendly.

Did you know that 39% of users will stop interacting with a site or content if it takes too long for them to load? All this percentage may not be as major, it’s still lost business for you. Plus, Google isn’t too sympathetic for sites that have slow loading speeds.

Therefore, make sure that the following are in order and working properly:

• The images are user-friendly (with clickability, alt text, well-implemented keywords, etc.).
• All the content in the website is compatible with browsers.
• The coding is corresponding with the content itself; and so on…

You’ve Created SEO-Friendly Layouts For Your Website

(Image Source: Pixabay)

When formatting your website, SEO is at the forefront. This layout is what Google will look at when crawling your site. That means that the layout has to support good SEO.

However, make sure that the aesthetics are Google-friendly. In other words, ensure that UX design is compatible with on-page SEO and layout formatting, and vice versa. When you pair these two together, they can give your site more usability and organic traffic generation. As you’ll see, when users are able to use the site with a good layout, then you’re inviting more traffic.

You Take Advantage Of Search Data

(Image Source: Pixabay)

Search data, believe it or not, can actually benefit your website, when it comes to SEO. But how can this kind of data be beneficial?

Back then, websites would create a lot of SEO-rich landing pages for particular search queries. However, in recent years, Google has laid down the law, discouraging sites to do such a practice. Instead, Google prefers that you value quality over quantity. Otherwise, Google will rate your site as spammy and NOT recommend you in search results.

Your Website Is Mobile-Friendly

(Image Source: Pixabay)

Finally, you’ve achieved mobile-friendliness for your site. In other words, you’ve seen the potential of your site being viewed on smartphones, tablets, and other mobile devices. What does this mean? Mobile users are 5 times more likely to leave a site if it’s not mobile-friendly. When Google sees this, then it won’t recommend that site in the search results when someone searches on their mobile device.

Conclusion

If you know about these 5 signs, and they’re present on your website, then guess what? You’ve succeeded in making your UX design successful for SEO!

We hope that this post helps you to keep your website SEO-friendly. Just as Google’s search algorithms evolve a lot, so should your website.

About Author

Eula Skiles is a writer at Assignment Writing Service and Research Paper Writing Services UK. She is also a contributing writer at Gumessays.com. As a content writer, she writes articles about UX design, coding, and social media trends.