15 Blog Promotion Ideas to Boost Traffic

Intro

Bringing traffic to your blog can be a difficult task. You write at a consistent rate, but you can never seem to get traffic to stay. When it comes to making your blog successful, you need to find new strategies to promote your blog and get it in front of more eyes.

Going about that task, though, can certainly seem difficult. Fortunately, there are a few main ways you can bring traffic to your blog like never before.

This guide will feature 15 key methods for increasing the number of views you receive on your blog. Without further ado, let’s dive right in:

1. Build Backlinks

For those who are unfamiliar, backlinks are links that take clickers to someplace on your site from another site. The best way to go about this strategy is to work with other blog writers and convince them to link out to your site.

You can do this by networking with other bloggers in your area. Alternatively, if you manage to have a successful pitch to a major publication, they may allow you to link back out to your web pages.

2. Post to Social Media

Social media is one of the largest platforms you can leverage to boost your audience.

There are billions of active users on social media any given month, and tapping into this market is a great way to promote your blog. Create a free social media account for your blog and post images or thoughts related to your niche.

Social media is a fantastic resource if used correctly and can be used to take your blog to the next level.

3. Target Certain Keywords

For whatever niche your blog may be in, check for target keywords related to your blog’s theme. You can go on Google at any time and search for popular keywords related to whatever topic you write on.

By finding keywords that relate to your topic, you can integrate those keywords into your writing to make your articles or posts rank higher on Google. The best way to do this is to use at least one prominent keyword in your introduction and to use more stacked throughout your posts.

4. Write Guest Posts

Guest posts are a great way to drive traffic to your site. For those unfamiliar, a guest post is when you reach out to another site and offer to write a post to be posted on their page. Ideally, the site you are talking with is willing to publish a piece under your name.

Through this, you can gain far more attention to your own blog site. With that in mind, writing for sites that publish under their own name can still be helpful as it gives you practice and the ability to write for a larger audience.

5. Begin Email Marketing

If you don’t use email marketing already, you certainly should be. Create an option so that your readers can sign up to receive email notifications when you publish. This will allow you to see who in your readership is the most active.

Additionally, more people will begin to view your posts if they are reminded each time you release an update. Bigger sites like Medium or YouTube have features built-in that alert readers when their favorite writers or creators update, so you should incorporate the same feature into your personal blog.

6. Build On-page SEO

On-page SEO is extremely important for driving traffic to your blog. Think for a minute about what factors stop your article from ranking highly on Google. The obvious answer is writing about something that is not a trending topic, but going deeper is not having valuable information in your article.

As mentioned above, find specific keywords and integrate them into your post to meet SEO requirements. Additionally, answer any questions that you end up posing in your piece and make sure every single paragraph you write is of value for a reader.

7. Interact With Your Audience

Bloggers willing to interact with their audience will fare better than those who don’t. After all, no audience will want to be responsive if their voice isn’t heard. Interact with those who leave comments on your writing and take them up on any blog ideas they may have to offer.

When you are just getting started, constructive criticism can be extremely helpful in your fight to become successful. Take your reader’s advice to heart and focus on improving your blog wherever you can.

8. Study Your Analytics

Analytics can tell you a lot about the success you are or aren’t having with your blog. Study the numbers you see and focus on areas you can improve. After all, if most of your traffic is already coming from social media, you don’t need to focus on improving that area.

Online resources such as start-a-blog will help you find which areas are lacking focus and how to develop them. It will provide you with instructions on how to track your blog’s performance and to generally improve your site’s efficiency. You will also learn how to choose a niche to write in, instead of marketing to a general audience. You will have higher success rates by marketing directly to your niche.

9. Invest in Social Media Advertising

As mentioned, social media is an invaluable resource for bloggers, but engaging in social media advertising may prove beneficial. Invest a little bit of money into advertisements for your blog and combine it with the social media efforts you are already using.

You could potentially get your blog directly in front of those who support your niche, combining this tactic and the one just discussed. Fair warning, social media advertising can get expensive quickly, so only invest as much as you are willing.

10. Invest in Display Advertising

Alternatively, you could choose to invest in display advertising. Unlike social media advertising, display advertising is when banner ads are displayed on another site that relates to your own blog. Again, this is a great way to connect with your niche specifically.

This strategy also involves using a popular blog that agrees to have the ads put on their site, which means you might get on an extremely well-read site. The trade-off, once again, is the higher price tag that may come with this.

11. Create Evergreen Content

Your blog will only be as relevant as the content you write. Try to create posts that are evergreen. This means they will last a long amount of time and always be relevant to a reader no matter how the times change.

If you only write on content that occurs in a single moment, it’ll be more difficult to build a back catalog of work that readers can always return to.

12. Format Articles Correctly

Similar to SEO writing, format your articles better in general. Believe it or not, search engines look for articles that are written well and easy to read. If your article is simply difficult on the eyes, it won’t rank as well on a search engine.

Avoid making assumptions. Just because you can string a few interesting sentences together doesn’t mean your article is well formatted. Browse through this collection of best beauty blogs to get a feel for how other bloggers compose their posts. How do they keep audience-engagement throughout their blogs? When is it best to go for short, quirky sentences with lots of supporting visual aids? When do long descriptive paragraphs work best?

Don’t make your writing overly complicated, and be sure to make all of your posts scannable for the average person. Also, it is always a good idea to use headers and try to break long paragraphs up into bite-sized chunks that anybody can read.

13. Work on Better Titles

Search engines examine every header you put into a post including the title. If your title doesn’t seem to correspond with what you wrote, then you won’t rank as highly as some other articles might. To that end, focus on crafting a title that accurately reflects your piece and one that is enticing enough to draw in readers.

A good title shouldn’t be too long or short and should accurately give a viewer a one-sentence snapshot of what they may be choosing to read.

14. Target Your Niche

You’ve picked your niche but make sure you are actually focusing on it. You will have less success blogging if you have chosen to write on one topic and then market all of your posts to a different audience entirely.

15. Practice Internal Linking

Similar to backlinking, internal linking is when you take popular posts you have written before and link back to those in your newer articles. This can help you build up a catalog of popular articles and get more of your pieces ranked highly on search engines.

Just be sure that every link you include actually has something to do with the topic you are writing about.

Building traffic towards your lifestyle and beauty blogs may seem difficult on the surface, but once you learn the common tricks, you can use them to your advantage.

Use these helpful productivity techniques to boost the amount of organic traffic visiting your blog. Even the best of articles may receive few views without any promotion. Writing is only about 30% of the work on your blog, but the rest is promotion.

Take action today and get your blog noticed immediately.