13 Essential Link Building Tools for SEO Success

Intro

Link building is an essential part of digital marketing campaigns, but it’s a lot of repetitive work. However, with these 13 link-building tools, you can make your link-building campaigns more efficient. Check them out to see which ones are worth adding to your tools.

1. Ranktracker

(Image credit: https://www.ranktracker.com/)

A great multi-purpose SEO tool that you can also use to power up your link-building would be Ranktracker.

Ranktracker has all the features you need for your SEO strategy, but for link-building purposes in particular, you can use their Backlink Checker and Backlink Monitor features.

The Backlink Checker gives you an instant report about a website’s backlink profile, such as its domain rating, how many backlinks it has, the number of dofollow and nofollow links of the said website, and more.

As for its Backlink Monitor feature, you can use it to monitor the success of your backlink campaign. It lets you know how your backlink progress has changed over a set period. It even provides more details regarding your backlinks.

Overall, Ranktracker is a practical tool for influencing how you strategize around your link-building campaign as well as how well it’s gone for you.

2. Ahrefs

(Image credit: https://ahrefs.com/)

Although Ahrefs is an all-around digital marketing tool, it’s also a robust tool for link-building needs since it acknowledges the need for link-building to grow websites. With its comprehensive features and functionalities, Ahrefs has become a go-to choice for many digital marketers and SEO professionals.

Regarding link-building, Ahrefs offers a wide range of tools and capabilities that can help you identify valuable backlink opportunities. Its extensive database allows you to explore millions of websites and analyze their link profiles, enabling you to find authoritative websites relevant to your industry or niche.

One of the standout features of Ahrefs is its ability to provide detailed insights into competitor backlink profiles. By analyzing your competitors’ link-building strategies, you can gain valuable insights and identify potential opportunities to replicate or improve their success.

If you’re using Ahrefs for link-building purposes, then the feature you will use the most often would be their Site Explorer tool.

This feature helps you look at the backlinks that a URL has acquired. You can use that information to find websites you can target for guest posts and backlinks.

3. BuzzStream

(Image credit: https://www.buzzstream.com/)

Organizing all of the websites and people you’ve contacted for your previous and current link-building campaigns is tough. With BuzzStream, it would feel a lot easier and more organized.

If you don’t know what BuzzStream does, it is an outreach customer relationship management or CRM software that makes it easier for you to build a network of potential websites to guest post on.

According to GOBIGGR, a link building company in PH & link building services used Ahrefs on their email outreach campaigns. Buzzstream is one of the fastest email CRM tools to find relevant websites and contact information, making reaching out to potential partners for link-building opportunities easier.

The tool also provides customizable email templates, helping users craft personalized outreach messages that are more likely to receive a positive response. This ability is where BuzzStream shines the most and where you will benefit from it.

It gives email templates for specific stages of your link-building outreach practices. It also reminds you when you need to follow up with a contact. They have different email templates, so reaching out to these websites is more effortless.

4. Semrush

(Image credit: https://www.semrush.com/)

Semrush is one of the most valuable tools for discovering backlinks which is why it’s a useful link-building tool. It’s also a good partner for your content marketing needs, which is why many digital marketers favor it.

For this article, however, we’ll cover its link-building use.

With its extensive database and advanced features, Semrush allows you to analyze your competitor’s backlink profiles, identify potential linking opportunities, and track the success of your link-building campaigns.

Its Backlink Analytics tool will be your companion in the data-gathering part of your link-building campaign. You can even dial it down further by tweaking the filters to find the most relevant backlinks to your campaign.

It can track your backlinks and let you know what category it’s in while offering websites in a similar niche. You can use that information to know which sites are your competitors and even use that as a chance to figure out which websites you should look into for backlinking opportunities.

Semrush is also creating a Link Building tool that will help you prospect for links and reach out to them.

5. Scrapebox

(Image credit: https://www.scrapebox.com/)

There are a lot of unique tools out there that can help automate parts of your link-building campaign, and one of those special tools is Scrapebox. It’s great for speeding up the prospecting process in your link building.

Many black hat SEO practitioners used Scrapebox to automatically post blog comments on random websites with spammy links to them. However, that’s not what you’re going to use Scrapebox for.

What it’s great for is its ability to harvest thousands of URLs based on specific keywords or footprints. That way, you have a list of prospective websites that you can build links with without spending hours vetting them yourself.

By leveraging these features effectively, Scrapebox empowers you to build a diverse and authoritative backlink profile that can significantly enhance your website’s visibility in search engine rankings.

It can also filter out these prospect URLs based on how many internal and external links they have in one article or page. After all, that can take away from the benefits you will get if you get a backlink from them.

6. Pitchbox

(Image credit: https://pitchbox.com/)

Another link outreach tool that you can consider would be Pitchbox.

It automates prospecting, outreach, and follow-up tasks, saving you valuable time and effort. By automating these repetitive tasks, you can focus on creating high-quality content and building relationships with potential link partners.

What’s excellent about Pitchbox is that it will automate a follow-up if they don’t detect a response from your target. An extra special thing about their follow-up ability is that if the first contact never replies, Pitchbox automatically sends the first email to another prospect from the same organization.

That way, you get a higher chance of a reply from this prospect’s website.

It also lets you send your outreach email to multiple contacts without getting your emails flagged as spam. This tool will launch the emails sporadically, but on your side, you only need one click to initiate that.

7. Link Hunter

(Image credit: https://linkhunter.com/)

Perhaps you’re a startup or an entrepreneur who wants to launch the most straightforward link-building campaign for your needs. Link Hunter simplifies that process to the nth degree without compromising the essentials.

It helps you do two main things:

1. Find prospect websites
2. Send outreach emails

You can do both of these in Link Hunter. Of course, it will also help you filter out prospects based on categories or industries and offer email templates for your specific campaign.

It’s clean-cut and straightforward, so it’s great for those running a smaller business who don’t need all the bells and whistles in their link-building tool.

8. BuzzSumo

(Image credit: https://buzzsumo.com/)

Although BuzzSumo is primarily a content marketing tool, it has features that would be useful for link-building campaigns.

Buzzsumo’s monitoring capabilities can keep track of your competitor’s content performance and identify potential link-building opportunities they may have missed. This competitive intelligence lets you stay ahead in your SEO efforts by capitalizing on untapped link prospects.

You can look at the competitor’s backlinks to find reputable websites to pitch. You can use that same feature to check out the results of your link-building campaign by inputting your URL instead.

9. Majestic SEO

(Image credit: https://majestic.com/)

If you want another option for an all-around link-building tool, Majestic SEO can help.

It has every feature you can expect a link-building tool to have, but some aspects are unique.

For example, it can show you websites linked to a competitor. However, it can also show you if a website has been linked to multiple of your other competitors. If it did, it would also make it much likelier for these websites to link to you. Therefore, you can concentrate your link outreach to them.

Another unique feature is Majestic SEO’s Link Context Report tool, which helps you understand how the backlinks you get can define your website. This insight can guide your outreach efforts by letting you know how search engines may see your site and the kind of content you produce there.

10. Moz

(Image credit: https://moz.com/)

Moz is another go-to or well-known link-building tool that offers it all:

• Link explorer
• Reverse engineering competitors’ backlink profile
• Keyword research

Therefore, it will be a reliable content marketing tool for your link-building campaign.

A unique feature of Moz, though, that is worth mentioning is its Spam Score. This score will let you know if a link needs to be revised or if it is worth pursuing.

11. Hunter

(Image credit: https://hunter.io/)

If you plan on implementing an email campaign as part of your link-building outreach, then Hunter is a powerful tool to help you succeed.

It’s one of the best tools for scraping emails of crucial people that many people have used for different purposes. In your case, you want to use these to send pitches for link-building opportunities with Hunter.

12. SpyFu

(Image credit: https://www.spyfu.com/)

A valuable tool to add to your arsenal when it comes to tracking your competitors’ keywords for a link-building campaign would be SpyFu.

What’s excellent about SpyFu is that it helps you prioritize the websites that would be the best source of backlinks so that you get high-quality ones. Its recommendations of websites have all been indexed by Google, so they’re reliable websites to build relationships with for link-building purposes.

13. HARO

(Image credit: https://www.helpareporter.com/)

Interviews in content marketing are essential because it legitimizes the content you make. If you need reliable sources’ input in the articles you offer for guest blogging in your link building, then HARO is a resource you will need. That way, you can get your pitches approved by prospects faster.

Conclusion

These link-building tools help throughout the process: prospecting, outreach, and even the research before the prospecting. Whether you want only a tool for a specific part of link building or every part, you’re bound to find a tool in this article that can help. So, try them to boost your next link-building campaign’s efficiency.