12 Greatest Benefits of Guest Blogging

Intro

There are many ways to gain traffic to your blog, but none are as perfect for community building as guest blogging.

Not only can it help you gain traffic, but it’s great for building relationships within your niche, and creating reciprocal success.

Here are 12 great benefits of guest blogging that we believe you should be aware of, and hopefully will convince you to begin this very beneficial practice.

Enhances Your Site’s Domain Authority

One of the top goals of any website is to get more Domain Authority (DA) and that can be tricky with so many websites out there.

Yes, you could risk it with blackhat techniques, but in the end, that could cause you more problems.

Guest blogging, on the other hand, is a great way to amplify your website, and ensure it builds your domain authority in an organic way.

Your domain authority can be built in many ways and when it comes to guest blogging, your authority can be built mostly through the practice of backlinking.

The highlight of building your authority is that your site is more likely to appear on the first page of Google search results. This is crucial for building more organic traffic.

If you want to check how your domain is ranking, use our rank tracker to find out!

Builds Organic Traffic

As we mentioned earlier, domain authority is a great way to get organic traffic to your website, and guest blogging can help by providing backlinks, and a whole new reader base.

A guest blogger can have a very different audience base that will then be driven to your website.

If you don’t know the value of organic traffic, here’s a little breakdown. Organic traffic is the traffic that comes to your website through searches that are not ad-based. So, it’s free traffic.

Someone types in a search term and there you are, at the top of the page. They click on your website link and you have just gotten some organic traffic. Look at you! Congratulations!

This kind of traffic is usually due to the fruitful labor or your SEO, and continues to feed your SEO ranking. Once you start gaining organic traffic, the ball will continue to roll to more organic traffic as a result.

It’s really the gift that keeps on giving and there are many ways to build organic traffic.

One crucial way to build your organic traffic in your blogging is also choosing the perfect keywords to match your topic. Need help with that? We’ve got you covered with our keyword finder!

Opportunity to Obtain Backlinks

Guest bloggers that bring a whole other level of expertise in their field can help to bring in new and authoritative backlinks to your website. This can once again help to optimize your website by raising its domain authority.

If you are a guest blogger with your own website that fits the niche, it can also drive more traffic to your own site.

Backlinks are a crucial SEO technique, which can help you to drive organic traffic and raise your authority as long as the links are authoritative.

Every blog entry that is created on your website also creates the opportunity for your article to be a backlink. The more blog entries you have the more value your site obtains.

Keep in mind that you don’t just want to write a series of blog entries that are vague, unresearched, and low quality. That can actually hurt you in the long run.

We suggest always ensuring your blog entries are well researched and relevant. Google can tell the difference.

Want to know what backlinks your competitors are using so you can improve your ranking? Check out our backlink checker to find out!

Attracts Quality Audience

If you want to gain success with guest blogging it’s always recommended to find a blogger who has experience and is well versed in your niche but also has a different knowledge base.

They should be able to offer you a different color from what you already have. This allows for a quality audience. If you have an individual that understands a particular knowledge base they usually have a certain set of followers.

These followers are regular readers of their blog or visitors to their website, and once the writer they follow writes for another website, the door has opened for you to receive that audience.

This means that the audience is reliable and quality, one that will continue to come back.

Increases Returning Audience

A returning audience is one of the great benefits of guest blogging. With quality content and a new audience base, you can keep them coming back.

This is also helped by variety. Having a variety of guest bloggers can give you a more varied audience, as well as a larger one.

It’s important to remember that if you want to keep an audience coming back, you have to continue to make content. This is just an opportunity, however, to invite more guest bloggers and build your community.

People on the internet love more information and if you can get into a niche and secure some guests that share your enthusiasm and expertise for the work, you will have an audience that is sure to return.

Improves Brand Awareness

If you are growing your audience base, you are now helping your brand awareness. So we think this is especially important for individuals with online shops or any kind of online services.

Brand awareness is crucial these days as it helps people not only know about who you are, but it helps you to set yourself apart from others. Aspects like brand names are important, but it’s also about your community and niche.

Let’s say you’re a personal trainer that trains people online, and you have a blog about fitness. Any kind of guest blogging will bring your identity to the forefront.

This is also why it is crucial to carve an identity out of whatever niche you may be a part of. You may get a larger audience to your website, but what will make them remember you is the new thing you have to bring to the table.

Strengthens Your Online Reputation

Reputation is big for SEO because it means you are a trusted source. A trusted source is a source that individuals will continue to come back to.

Since well-curated and experienced guest blogging is reputable and well researched, your reputation will improve. Keep in mind that it must be reputable.

We cannot stress enough that the work of your guest blogger and yourself must be quality work. Writing blogs in order to get keywords and backlinks out there without an eye towards quality will come back to bite you.

However, when the work is well done, those backlinks will help you to achieve a better reputation online, and your brand will be seen as something to be trusted.

You can check to see how well you are doing compared to your competitors with our SERP checker!

Boosts Your Social Media Presence

When it comes to social media, we find it’s best to stay…social, and what better way to do so than with guest blogging?

We’ve already mentioned that when you engage in guest blogging you increase your audience base, and this will generally affect your social media as well.

As long as you are effectively connecting your social media handles to your website, which you should be, your audience will be drawn into your social media presence.

The great benefit of a greater social media presence is increased exposure. The more of a base you have the more conversation and commenting will occur on social media tagging you and your website.

This leads to even more exposure. Social media is also the place to advertise those people you are guest blogging for or those who are guest blogging for you.

Let’s go back to our fitness blog idea. You have a great fitness expert who is writing a blog for you about great workouts for the lower body. You can tag that expert and anyone who looks for them now discovers you.

This also becomes an engaging opportunity for your audience. They can step in to comment and share, and also it is a great way to keep yourself active in that space so people remember you.

Creates Environment for Networking

Granted it can take some networking skills to get yourself through the guest blogging door, but once you have established some new relationships and you’ve got some articles, you open the door to a great benefit of guest blogging.

You open the door to a community. If individuals know that your site hosts guest blogging they may reach out to you for an opportunity to guest blog.

Also, you have been opened up to the community your guest bloggers are a part of, which is hopefully a community that shares an interest in the work you do, and would be compelled to reach out to you.

Something that is phenomenal about the internet, and this goes back to social media, is that your audience base can reach out to you, and you never know what else an audience member can bring to your table.

Also when you have more exposure you open yourself up to encountering more individuals within your niche that are doing work that you may want input into in the future.

This is where we think the limitlessness of the internet is wonderful. There is always the opportunity to meet more people and develop a larger, more intricate community.

Drives More Sales

With the growth in audience and more brand awareness, comes with it the goal most people are looking for when it comes to any kind of SEO tactic. One of the most delectable benefits of guest blogging is more sales.

After all, this is the whole point of beginning a business is to build it and have it become successful.

If you have a business or your website is an affiliated marketplace, guest blogging gives you an opportunity to place backlinks to products and services. It’s one thing to boast about your own product, but to have someone else vouch for it is even better.

This is also the result of the hard work you’ve done. After all, people are more likely to buy from someone they trust, and if your webpage is coming up on the first page of a Google search, people know that you are reliable.

Reaches More Subscribers

Not only do you get the benefit of reaching a wider audience when it comes to guest blogging, but you are getting a more focused audience. One that will come to your site who is interested in your work.

This is where guest blogging is really great because you aren’t just getting a one-time reader. As we mentioned earlier you are getting a returning audience. This will help you build your subscriber base.

Establishing and concretizing your niche ensures more people, but you are also now reaching the subscribers of your guest, or the individual you yourself are writing for.

A subscriber is someone who constantly wants this information and is proactive enough to sign up for the information. If you can reach those individuals you can probably have them hop onto your bandwagon as well.

A return audience is great, but growing a subscriber base can be beneficial for generating sales, growing your market affiliation, and amplifying your reputation.

Creates Long-Term Relationships

Guest Blogging is a great opportunity not only to create new relationships but to continue to foster relationships. This reciprocal opportunity doesn’t have to end after one blog, and should actually continue.

If you have a guest blogger, they can be a consistent visitor to your blog, writing new blogs. Also, this relationship allows you to create a more cohesive blog.

Getting a new guest for every blog could be beneficial to widen the scope of your subscriber base, but even more beneficial is having a regular guest who understands your niche, voice, and is accustomed to your needs.

Also, one of the many benefits of the internet is the ability to communicate with people from all over the world and to build a community.

What’s better than being able to share and discuss what you are passionate about with others that share the same passion? To learn from each other, and to serve people together?

Worried that your website may have some rough spots and isn’t the healthiest? We’ve got you covered with our website audit to make sure your site is operating well.

Conclusion

The benefits of guest blogging are many. It will help you to build your identity, audience base, business, and most importantly, your community. So don’t overlook this crucial piece, and we wish you luck on your guest blogging adventures!