Intro

Ecommerce is said to have a projected growth of nearly $11 trillion between 2021 and 2025.

Most people in eCommerce want a piece of this growing pie. Advertising costs are however ballooning and it may not make much sense anymore to run profitable eCommerce sites. So, smart SEO practices can help you deliver growth for your business and brand. Here’s how to get started:

Ecommerce Product Page SEO

Here are the steps to take to start a successful SEO strategy.

1. Fine-Tune Your Keyword Strategy

Keyword research serves as the foundation based on which you can start optimizing your product pages. When conducting keyword research, use product-focused topics that users are looking for. This is what SEO services would advise you to do and it’s great advice too.

Keywords give you a hint at which stage of the sales funnel your leads are during any period. It’s simply wrong to fixate on volume. Instead, when it comes to keywords, think of relevancy and what converts best. This helps you generate more sales leads.

If you get data from channels like paid search, use that in keyword and topic research and create ad copy that would translate to higher click-through rates.

You can add this inside meta description too.

Product pages show a lot of transaction intent. The same holds true for other financial products. Say, credit cards or mortgages, savings plans, or anything else.

Someone looking for a procreate hair color brush indicates they are ready to purchase. This is due to the detailed nature of their query. This is true for specific fashion-related searches too.

So make it easy for them. Adding and optimizing for new keywords makes for great pipeline management as new leads are always queuing up.

Keyword research helps you understand the entire landscape of the entire business you are running. This helps you uncover new opportunities and puts up new content for sales content management.

When you understand the keywords your competitors rank on Google for, you can easily create new strategies to capture these keywords and find a place at the top of the Search Engine Results Page, or SERPs as we fondly call them. The result? Higher visibility and conversion rates.

Here are some considerations:

Search Volume

The average monthly searches for a particular search phrase helps you understand how many people are searching for that term in a given month. This gives you a measure of the interest around the problem. Let’s say you’re running an online paid event focusing on remote work or recruitment strategies. You can sell more tickets if you simply optimize for terms that people search for.

High search volume may also indicate high competition for ranking. If your content is of good quality and you have a way to attract links, you can target these terms. However, it will be difficult at the start and for a long time after that. Most professional SEO services focus on high value keywords at the start.

There’s no magic number here. The right search volume will depend on your site. Any keyword that gets over 20 monthly searches is worth considering. This signals it's a qualified lead.

There are several free keyword research tools that you can use to determine search volume.

Keyword Difficulty

Keyword difficulty or search engine optimization difficulty is a score between zero to 100 that estimates how difficult it’s going to be for you to rank on Google for a particular keyword.

A higher keyword difficulty score means it’s going to be hard for people to rank for your desired keyword.

Ahrefs provides a useful way for you to signal where you stand based on the domain rating of a website. Another thing you can do is check the backlinks of the site that ranks number 1.

As a new website, it’s always better to target keywords with low difficulty. It becomes harder than ever to develop relevant search volumes for terms as the difficulty goes into the range of 100.

Search Relevance

Search relevance measures how well the search query ties to search results.

You can find keywords with high search volumes. But if it doesn’t describe what you have on the page you won’t get conversions.

Say you’re trying to improve rankings on an Illinois Plumbing License guide. Ranking for a keyword like “illinois plumbing services” might result in clicks, but due to its low relevance, it’ll likely lead to high bounce rates and low conversions.

Getting 10 qualified prospects is better than getting 1000 visitors who bounce immediately from your site.

2. Determine Where You Rank

Before making decisions regarding your keyword strategy, start with benchmarks. This can help you create new content instead of updating old content. If you are targeting the keyword project management courses opr AMP project management qualification, adding that to a rank tracker tool will automate the process of finding where you stand with the keyword.

If you have already started building your ecommerce website and want to add SEO keywords, make sure you are using a rank-tracking solution like Ranktracker, so that you know where you stand for each keyword you are targeting.

There’s one more useful tool. The Google Search Console. Google Search Console monitors overall site health and performance relative to Google search.

It tracks keywords your site is already ranking for and you can determine which keywords are worth optimizing for. Use this information to improve your content further.

3. Consider Search Intent

Search intent is key in attracting target customers to your site. What’s a searcher looking for Calendy want? They want something that helps them book customers through Calendy.

What does a searcher looking for hush puppies want? You can guess that right. Do you know the best place to advertise a business? Your own site. By optimizing it for search intent.

Google’s algorithm prioritized keyword placement and the number of links pointing to your site. That’s why keyword research guides ask you to use long-tail keywords.

Google’s algorithm has now changed to understand search semantics, intent, relevance, and other strategies. For example, you can offer a landing page on free procreate brushes and then trick people into buying a subscription instead? If you promise free stuff, deliver on that.

There are four types of search intent to optimize for:

• Informational
• Commercial
• Transactional
• Navigational

4. Optimize Titles And Meta Descriptions

Title tags and meta descriptions make up an important part of product page optimization. Ensure you have details like:

• The product’s brand even if it’s your proprietary brand
• Product’s name
• Its model number
• Important information like size weight and more details

You can even live stream virtual events and attract people to your product by creating a sort of infomercial.

5. Mark Up Product Pages With Structured Data

Structured data is the next miracle in content organization. All product pages have product schema and review schema.

All product pages should have product schema and review schema, which can:

• This helps you drive up additional impressions and higher clicks
• It helps improve your CTR and drive additional sales

6. Add Clear FAQs

High-quality FAQs that are created in a manner to fulfill users’ needs are the key to ranking well. If people don’t find your content to be useful, your bounce rates will go back and customers may choose not to buy from you.

Category and product pages are light on optimized content and don’t have an FAQ section marked up with FAQ structured data. Just above your FAQ section, you should also factor in a pricing table.

Instead, they rely on user-generated content to do the heavy lifting for them. However, that’s not best practice. You can always take some inspiration from the people also ask section to get your questions.

If you have a question about a product and you don’t want a chatbot or customer service. In that case a FAQ section can be of great help. It should have answers to questions people commonly ask. Providing these answers helps you sell more of these products.

7. Always Write Unique Meta Descriptions

There are numerous times that I can recall that I saw the same product description copied and pasted for all products. This is lost opportunity. People do read meta descriptions when looking for something on Google.

Each item can rank for branded and no branded keywords and there a unique description should be present to take advantage of SEO.

Give consumers helpful meaningful information to encourage clicks to your listing. This helps you drive more traffic and even more sales.

8. Share Real Testimonials And Customer Reviews

Product pages full of customer reviews get 52.2% more sales than product pages without any reviews. To make this easy use a review plugin.

Genuine testimonials from customers who tried your product and review it help spread the word about your product and whether you are a trustworthy site or not.

You can also use a WordPress testimonial plugin. In fact you can ask customers come on video and live stream on multiple platforms.

That’s why it’s important to let customers share their experiences with your products and how they can solve problems.

Nit there are more advantages to it Reviews build trust and an endorsement from vetted celebrities or influencers can go miles.

They provide fresh and unique content Google loves.

9. Test Landing Pages To Find The Best Converting Ones

Tools like Google Optimize are a free way to understand and test the slightest variations in your product pages. This helps you figure out the right configuration for your product pages.

During the e-commerce website development, change the location of your call to action button and see it drive more conversions. Change the color of your CTA button to see which color drives more clicks and higher conversions.

You are only limited by imagination as to what you can test.

Edit the page layout to see which options support sales.

10. Use High-Quality Video And Imagery

One huge drawback of shopping online is you cannot physically touch or test the product you are seeing online.

High-quality images and videos can help the gap by providing end users with the necessary confidence of purchasing something.

High-quality images and videos can fill that gap by providing end users with the information they

In my search for an air fryer I went to Amazon. The company that ranks highly for this term do plenty of things to convert the click into a sale. They have videos that answer common questions, a list of product features, and several high-quality images as well.

This is a great user experience for any reader.

11. Minimize Page Load Times

It’s a great idea to optimize product pages for mobile. In fact if you don’t optimize for mobile, you leave both rankings and customers on the table. More and more consumers conduct their online searches in this manner. Keep in mind that customers may either have questions or worries.

Including a CTA with a click-to-call option can be very beneficial as it allows them to directly contact your customer service agents without the need for any additional searching or dialing.

Fast-loading web pages will help you get your content in front of the right audience. This in turn helps shore up revenue, sales, and pages per session. This gives you a leg up against your competition.

It decreases bounce rates too.

12. Audit Your Product Pages For Technical Issues

One of the most important steps is to check if a website is safe and audit your product pages is a part of this process. Product pages can be duplicated because of URLs that cause SEO headaches.

To avoid these issues, audit pages to see which technical or content elements need to be optimized.

1. Go for optimized descriptions
2. Remove any duplicate title tags or descriptions
3. Look for and fix poor page load times
4. Fix broken links
5. Fix thin content
6. Fix 404 pages
7. Fix 302 redirects
8. Fix structured data

Conclusion

Optimizing your product pages for conversions and SEO is simply taking care of a few basic factors. The rest takes care of itself. Product pages are the most important area for optimization from an SEO standpoint considering all that you can do to beef up conversions.

Author bio: George is a blogger and writer at Kamayobloggers, a site he started to share cutting-edge marketing advice.