10 Highly Effective Ways to Optimize Video Content For Increased Engagement and Conversion

Intro

When it comes to content consumption, which type of content do you engage the most? Let me guess.

Video content?

Why?

Because it is easy to understand and has visuals that show you how to solve the actual challenges you face. Having great engaging video content for your brand marketing is essential. But, maybe you have been creating amazing video content but don’t know how to optimize it to reach a wider target audience. This guide will help you.

You will get to know different ways you can optimize your content, reach more target audiences, and drive increased engagement and conversions for your brand.

1. Optimized Video For Mobile Use

Many target audiences use mobile devices to search for content and information to solve their pains. To reach more target audience and increase engagement with your video content, ensure videos are mobile-friendly. They should be easy to watch and load faster. It is also essential to ensure your website navigation is easy on mobile devices.

You can A/B test different video content types to see how they work over your mobile. Don’t run a lot of tests at once and for each test give enough time to get the best results with your video optimization. For example, research by Statista shows that by 2026 video mobile advertising will result in over $234 M compared to $7M in video revenue on desktop devices.

Source: Statista

These revenue numbers show that most target audiences are now using mobile devices to reach out to brands, get information about solving their challenges and even convert to customers.

As you optimize your videos for mobile search, ensure your website is also mobile friendly and users can navigate it with ease as they engage with it. Use the best tools to create landing pages.

2. Optimize For SEO

Prospects use keywords to search for content and video content is no exception. Study and understand your target customers well and know the kind of keywords they use in their search. Then optimize your video content with those keywords.

You can use great keyword search tools like ranktracker.com to know the ones to use on your video content depending on your niche market. Here are the features you will find useful for your content optimization with our software.

Source: Ranktracker

You can also Use SEO optimization tools to make it easy for leads to find and engage the video content.

3. Use Captivating Video Headlines and Descriptions

Headlines are essential to capture the reader's attention and drive them to watch your videos. Ensure you use a captivating headline that will raise the audience's curiosity to want to watch the video content.

One way to do this is to use customer pain points as a motivation for the video headline and give them a promise that will help solve their pains. Use video transcripts and optimize them with keywords that the target audience uses in their search for video content to solve their pains.

4. Use The Right Platform

The customer search will give you insights into the video sites your target audience hangs on most of the time. You can use that one where the target audience hangs out and has more prospects and followers. You can also diversify and optimize the video content on different platforms.

When publishing the video content, give your target audience the video content they love most and show them more about the solutions you offer them through your business offers to solve their pains.

Also, make it easy for your target audience to share your videos with their friends and colleagues. Add social sharing buttons and encourage your target audience to share the videos. It will help you reach more people and engage them in your business.

5. Use Video Thumbnails

You want more target audiences to see your videos and engage them as you walk them through the buyer journey. Video thumbnails are an essential part of that video marketing strategy and can help you get that attention from prospects. It shows watchers what the video is all about and entices them to click through and watch the video.

Captivating thumbnails will attract more people to view your videos view and engage them. Use an attractive picture on your video thumbnail and include an attractive headline for viewers. Here are examples of some of the video thumbnails for the video content we produce on YouTube.

Source: YouTube

You can try different variations of your thumbnail to see which works best for your video content. You also need to use visually appealing and eye-catching graphics to capture the attention of prospects and get them engaged in your business.

6. Include Acting Driving CTA

One of the best ways to increase conversions is to have a captivating CTA in your video content. When target readers watch your videos, show them the next step you want them to take. Clear and attractive CTA will get your readers to take action, help you get leads, nurture, and convert them to customers.

In addition to having attracting CTA, ensure you place them strategically within the content as not all people watch videos to the end. Don’t include multiple CTAs in your videos as that will confuse the watchers and may leave without taking any action. Here is an example of a great CTA to subscribe to the channel at the end of the video content.

Source: YouTube

7. Use The Lead Capture Page at The Start of The Video

One great way to get leads is to include lead capture pages in your video content. As target customers watch the videos, they can sign up for your email list.

You can use the information to send leads personalized videos via email to engage, build trust, and convert leads to customers.

For example, Wistia analyzed over 15000 videos that placed lead capture pages in the first 10-20% part of their videos and got these results.

Source: Wistia

This proves that if the lead capture pages are strategically placed within the video content and more so at the start of the videos they can capture lead information. With the information, the sales team can nurture the prospects more build trust, and drive more engagement and conversion.

8. Make The Videos Short and Fun

The target audience engages more with short and fun videos that show target customers ways to solve their pain points. For example, as you create your explainer video content, give actionable and easy-to-use strategies for customers and show them how your product or service solves their pains.

The value you deliver to prospective customers can help you build trust with your brand, engage it more to know your products or services, and convert them into customers. Target readers are less likely to play long videos. It is essential to show the target audience the value of your videos within the first few minutes of watching video content.

To make the videos more fun and interactive, host live-streaming videos and webinar sessions. For example, research by CMI shows that webinars were among the 47 video content types that produced the best results.

Source: Content Marketing Institute

The target audience can ask questions and get feedback faster which will make the video content more engaging and build trust. For such video content, have an expert guide and show the target audience more about your business.

9. Monitor and Improve Video KPIs

It is essential to track how your videos are performing so you can keep improving them and deliver the value your readers want. You can run different versions of a/b tests for the videos you create. Some of the things you can test include

• The type of videos to create more e.g. explainer videos or product demos
• The best platform to host the videos
• The time you will post the videos
• Where to place the videos on your business website

These are some KPIs you can track for your video content

• View count
• Shares
• Comments
• Conversions
• Play rate

10. Resize The Video Size to Load Faster

File types and sizes matter when it comes to video content. Ensure your videos are not too large and can load with ease. Prospects are always in a hurry and like sites that load faster.

Even if your videos are great and the users can get what they want from them in a short time because of slow loading speeds, you will lose them to your competitors.

Source: Mightybytes

With the re-sized videos, you can personalize them and send them over to your customers and target audience on your email list. Personalizing video emails to your prospects shows them you care about their needs, builds more trust with them, and gets them to engage with your business.

Need to Drive More Engagements and Conversions For Your Videos?

Video content is best to engage the target audience, get them to know your business better nurture them through the sales funnel, and convert leads into customers. Creating video content is not enough, you need to ensure your users engage more with it and deliver the best value that will help them solve their challenges.

Use the insights from this article to promote your video content, drive more engagement to your business, and build trust with readers as you show them the value of your business and convert them into customers.