10 Essential Dashboards for SEO & Content Teams

Intro

To succeed online, you need to keep a close eye on how your website is doing. Whether you're working on SEO to get more visitors or creating great content, having the right data is super important. That's where dashboards come in.

Think of dashboards as your command center for your online presence. They bring all the important info together in one place so you can make smart choices and make your SEO and content better. In this article, we'll check out the key dashboards that SEO and content people should absolutely use to stay on track.

1. Google Analytics Dashboard

Google Analytics is a fantastic tool for keeping tabs on your website and taking the first steps in data management and analysis. It gives you loads of info about how your site is doing, what users are up to, and where your traffic is coming from. If you're into SEO or content, having a well-organized Google Analytics dashboard is a must.

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Key Metrics to Include:

• Traffic overview: Track your website's overall traffic, including sessions, pageviews, and the number of users visiting.
• Traffic sources: See where you get your users from, such as organic search, direct visits, referrals, and social media.
• User behavior: Monitor how users engage with your site by tracking metrics like bounce rate, time spent on pages, and the number of pages viewed during a session.
• Conversion rates: Measure how well your content is performing in terms of achieving specific goals, whether it's purchases or those golden clicks on your discount banner.

2. Google Search Console Dashboard

Google Search Console is another must for SEO pros. It shows you how Google sees your website and helps you make it show up better in search results.

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Key Metrics to Include:

• Search queries: Find out which search queries bring visitors to your site and how well they're doing.
• Click-through rate (CTR): Watch the share of users who eventually click on your website's search results after seeing them.
• Index coverage: Make sure Google has properly indexed your site's pages without any issues.
• Mobile usability: Check how well your website works on mobile devices, as mobile search has been the new normal for a decade already.

3. Keyword Research Dashboard

Keyword research is the building block of a winning SEO and content plan. Using a special dashboard for keyword research can help you find great keywords and explore how well you're ranking for them.

Key Metrics to Include:

• Keyword rankings: Keep tabs on where your website ranks for your chosen keywords.
• Search volume: Figure out how often people search for each keyword to help you decide which ones to focus on.
• Keyword difficulty: Assess how tough the competition is for the tastiest keywords.

4. Content performance dashboard

For content teams, knowing how well your content works is key to making a better and more interesting agenda. A content performance dashboard helps you see what's okay and what needs a kick.

Key Metrics to Include:

• Top-performing content: Find out which articles or pages are bringing in the most traffic and engagement.
• Engagement metrics: Keep tabs on metrics like comments, social shares, and how long people spend on your pages.
• SERP features: Spot featured snippets, knowledge panels, and other special search results that might offer opportunities for your content.

5. Backlink Monitoring Dashboard

Backlinks are super important in SEO, and looking closely at your website's backlinks is a big deal to make sure your link game stays strong.

Key Metrics to Include:

• Backlink quality: Check that only the high-quality and authoritative websites link to your content.
• New and lost backlinks: Stay updated on new backlinks you've gained and any that have disappeared.
• Anchor text analysis: Examine the anchor text used in backlinks to make sure it's relevant.
• Competitor backlinks: Monitor your competitors' backlink strategies.

6. Social Media Analytics Dashboard

Bringing social media into your content plan is what you need to reach more people. A social media analytics dashboard lets you see how well your social media moves are working.

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Key Metrics to Include:

• Follower growth: Track how your social media fan base is getting larger over time.
• Engagement metrics: Measure how people react: likes, shares, comments, and click-through rates on your social posts.
• Conversion tracking: Watch the conversion rates of visitors from social media to your website.
• Popular content: Find out which social media posts are hitting the mark with your audience.

7. Competitor Analysis Dashboard

Watching what your competitors are up to is just as crucial as watching yourself. A competitor analysis dashboard can show you what your rivals excel in and where you can do even better.

Key Metrics to Include:

• Competitor rankings: See how your keyword rankings stack up against your main competitors.
• Backlink analysis: Dig into your competitors' backlink profiles to find chances for building links.
• Content gaps: Identify the topics and keywords your competitors are focusing on that you might have overlooked.
• Social media comparison: Compare your social media engagement and follower growth to that of your competitors.

8. Site Speed and Technical SEO Dashboard

A speedy website and solid technical SEO are vital for both making users happy and getting a good rank on search engines. You can use a special dashboard to track and boost your site's speed and technical stuff.

Key Metrics to Include:

• Page load times: Track that your website pages don’t take ages to load the first content.
• Mobile friendliness: See how your website works on mobile devices, and more specifically, how it performs for a particular platform or OS.
• Crawl errors: Find and fix any crawl errors that Google reports.
• Structured data: Put in and monitor structured data to ensure a stunning website in search results.

9. Content Calendar and Workflow Dashboard

Efficient content planning and teamwork are behind all successful content teams. A content calendar and workflow dashboard can make creating content smoother and more organized.

Key Features to Include:

• Content calendar: Plan and arrange when your content will be published.
• Assignments and deadlines: Give team members specific tasks and deadlines.
• Content status tracking: Monitor how content is moving from creation to being published.
• Content ideas bank: Save and prioritize ideas for future content.

10. Custom Reporting Dashboard

Even though the dashboards mentioned earlier are great, there are times when you want reports that fit your unique goals and KPIs. Just like with any custom software, with a custom reporting dashboard, you can take care of the metrics that are most important for your SEO and content plans.

Key Metrics to Include:

• Custom KPIs: Create and check in with performance indicators that match your specific goals.
• Goal conversions: Set up custom goals and keep tabs on how well they're converting.
• Segmentation: Build custom segments to study user actions and how content performs.
• A/B testing results: Monitor the outcomes of A/B tests and experiments.

May the Data Power Stay by Your Side

To sum it up, successful SEO and content teams use data-driven insights to make smart choices and get real outcomes. With these must-have dashboards, you can see how your website is doing overall, spot places where you can do better, and stay ahead of your rivals.

Keep in mind that the metrics and tools you pick will depend on your team's own goals, so tweak these dashboards to fit your needs. When you've got the right data, you'll be all set to reach your SEO and content goals.