10 Biggest Misconceptions About YouTube Marketing For Business Growth

Intro

With videos making their way into all social networking channels, video marketing is going to be the next big thing on the internet. People are no longer interested in static banner ads floating on their screens. They are 27 times more likely to click on a video ad rather than a static one. So video ads offer quite a higher conversion rate and ROI to brands.

YouTube is the largest video-sharing platform in the world and the second biggest social media network. This makes it a highly potent medium for marketers to advertise their products, services, and ideas to help companies achieve their objectives. However, there are still a lot of misconceptions attached to the concept of YouTube marketing. Let’s deconstruct them and unearth the effectiveness of YouTube in facilitating the dissemination of your message to a global audience.

Is Video Marketing on YouTube Actually Worth It?

In light of the following stats from Synthesia, you can decide for yourself if video marketing on YouTube is really worth your time and energy.

• 91.8% of users spend 19 hours on average in a week watching videos online.
• Videos are more likely to be shared by users than text and images combined.
• Every day, users watch about 5 billion longer videos and 50 billion videos, spending about a billion hours watching content on YouTube.
• YouTube creators upload 500 hours of video content on YouTube every minute.
• Users are 3 times more likely to learn using a product from a YouTube video than go through a user manual to find instructions.
• YouTube delivered the second-highest ROI in 2022 after Facebook.

The increasing tendency of people towards videos is enough to convince one of the wonders of video marketing on YouTube. Considering how powerful videos can prove to be in digital marketing, marketers really need to reconsider where and how they intend to spend their budgets. With the rising popularity of short-form videos, it’s essential to come up with content that really captivates the audience’s attention and encourages them to take action. Read further to learn how to avoid major pitfalls when marketing on YouTube to grow your business.

Debunking Major YouTube Marketing Myths for Business Growth

There are so many misconceptions about YouTube marketing that could end up harming your business in the long term. Let’s jump straight into debunking the major myths attached to the concept of YouTube marketing so you can kickstart your journey to success.

1. It’s too overwhelming

Getting started with video marketing on YouTube might seem too overwhelming at first. Your mind is full of thoughts like it’s too expensive, complicated, and time-consuming. How will I do it? Will I need to hire professional videographers and buy costly equipment to do the job? Does my business really need it? How am I supposed to get more YouTube views?

All of these doubts boil down to one simple question. “Where do I start?” The good news is that it doesn’t necessarily have to be the way you’ve imagined it to bet. Of course, it takes hard work and effort, but it’s possible. Spend time understanding the essentials of YouTube marketing and work towards building your presence gradually. Make mistakes and learn from them to do better the next time. Break down the process into doable steps so it doesn’t overwhelm you.

2. I don’t have the budget for videos

Gone are the days when you needed professional equipment to make videos unless you’re shooting a film. A smartphone is all you need to create videos that hit the sweet spot. The best part about modern video marketing is that it doesn’t have to be high in quality or very well-structured to yield the desired results. It can be shot on a smartphone with little or no scripting. It has gotten easier with all the useful tools available within the app.

Moreover, the audience prefers authenticity over anything else. As long as the video fulfills its purpose and brings them value, they are great with it. They don’t care about how much money you spend on making it.

3. The competition is tough

The competition to stand out in such a brimming online space is indeed tough. You might think to yourself that it’s too late to embark on the journey, there is already so much saturation in the space and everyone is ahead of you. Despite that, we assure you that it’s never too late to take the first step.

Each business is unique and has the capability to make its space in the crowd. Tap into your unlimited potential and narrate your story in a way that the world is excited to hear more of it. It’s all about taking the first step towards a brighter future!

4. My business doesn’t need video marketing

You still think you shouldn’t include videos in your content marketing strategy? People are increasingly inclined towards watching video content. Video marketing is going to do wonders for your business, especially on a platform that runs primarily on videos.

It doesn’t matter whether you run on a B2B or B2C model. Incorporating videos into your strategy is going to pay you off nonetheless. It’s a great way to captivate your audience’s attention and encourage them to engage with your content without being too imposing.

5. **I can’t think of new ideas every other day **

It’s completely natural to not get new video ideas every day so you don’t need to fret about it. Some days you go around scratching your head to think of new ideas while on other days, your mind is bustling with great ones. And that’s completely okay.

When you are struggling with ideas, try to find some inspiration around by looking at different sorts of content. You don’t have to copy your competitors exactly but it’s always good to know what they are up to so you can do better. When you do get great ideas, always make sure to jot them down so you can get back to them whenever needed.

Your ideas don’t have to be too complex to perform better. Ideas as simple as showing around what a day looks like at your workstation are great to connect with your audience and show them an undiscovered side of your brand.

6. Videos have to go viral to be successful

The way content goes viral on social media overnight has most people thinking going viral is the ultimate definition of online success. We hate to break it to you, but that’s not true. Like any other aspect of life, success with video marketing doesn’t come overnight either. It takes patience, consistency, and effort.

You have to keep experimenting to do better and find out what works best for your business and its audience. For once, going viral may increase your subscribers and reach, but you need to work on sustaining it. Not every video is going to go viral but they are going to contribute to fulfilling your marketing objectives eventually.

7. The longer the video, the better

Social networks such as TikTok and Instagram have given rise to shorter videos in the form of TikToks and reels respectively. However, long-form content has always prevailed on YouTube. This is why, most people still think it’s better to create a longer video to market on YouTube. Well, that’s not the case.

YouTube has also introduced short-form content in the form of YouTube Shorts. It can be used as a means to direct the audience to longer videos as well. The ideal length of a video depends on the type of content within. If it can be covered within 30 seconds, great. If it requires more duration, there is no harm in creating a longer video either. What matters the most is that the video must fulfill its purpose.

8. Our budget doesn’t allow celebrities

Who said you need celebrities and superstars to feature in your videos to grow your business? You can definitely do video marketing without breaking the bank. It’s not necessary to have big names attached to your brand for it to do well. It’s up to you how you choose to share your story with the world.

Your teammates, for example, can make great faces to be featured in your videos. Each one of them could offer a unique perspective to your audience about the business. You can also compile user-generated content to make a video out of it. There are so many ways you can do video marketing on YouTube while staying within your budget and without spending a great deal of money on celebrities.

9. No optimization is needed

Creating videos and hitting the upload button is not all you have to do for successful marketing on YouTube. There are a lot of seemingly small elements that help optimize the video for search engines to get discovered faster. These include titles, descriptions, thumbnails, time stamps, organizing content into playlists, and more.

If your videos are not optimized, no matter how good they are, they will not perform well, nor get you the results you want. So it’s essential to take care of this part as well in order to complement a solid marketing strategy.

10. My target audience is not on YouTube

YouTube has its localized versions in more than 100 countries in 80 languages. This is one reason why marketers prefer it over other social platforms. Your target audience might be more accessible on YouTube than you could think. If you market your business on YouTube through videos, your audience is highly likely to engage with it.

So if you are still not considering this medium for marketing, it’s high time you do. It has massive potential to take your business to new heights.

Key Takeaways

YouTube is one of the fastest-growing networks in terms of marketing. Don’t let any myths hold you back from achieving your maximum potential. It’s easier than you think. Now that you’re aware of the truth about YouTube marketing for business growth, start working towards your goals. Take your time to understand how things work. Make mistakes to know and do better the next time. Whatever you do, make the most of YouTube marketing and let your business soar high!